About Violeta
I help brands turn ambition into results — through sharp brand positioning, channel strategy, and performance-driven execution. I work at the intersection of brand strategy and digital growth.
I specialize in GTM strategy, pricing and messaging frameworks, website architecture, high-converting D2C ecosystems, SEO, influencer partnerships, lifecycle marketing, and team alignment. Whether you're launching, repositioning, or scaling, I bring clarity and commercial precision.
My approach: I combine strategic thinking with hands-on execution. I don't just deliver decks — I build structured frameworks that drive results. Every strategy is rooted in insight, designed for performance, and built to work across markets.
Industries: Food & hospitality | Beauty | Fashion | Wellness | Pet | Plants & flowers | Toys
Former Head of Marketing with a track record of building brands from scratch and repositioning established ones for growth.
Based in Porto, working globally.
Let's build something that works — and lasts.
English
Native or bilingual
Ukrainian
Native or bilingual
Italian
Conversational
Portuguese
Conversational
Russian
Native or bilingual
Can work on-site
Porto (up to 50km)
Experience
- E-commerce Development & IT Services AgencyHead of MarketingTECHSeptember 2020 - Today (5 years and 9 months)Porto, Portugal
- Architect marketing strategies using benchmarked insights to drive revenue, MRR, and growth.
- Map customer segments and buying centers; manage acquisition funnels, optimize user journeys, and refine messaging.
- Own marketing P&L, budget, and unit economics; streamline spend and align initiatives with revenue goals.
- Define KPIs (MQL/SQL, CPL, CAC, CLV, ACV, ROI) and build dashboards to enhance growth.
- Lead B2B inbound/outbound campaigns across content, SEO, paid, email, social, and nurture flows.
- Leverage HubSpot, automation, analytics, and AI to scale campaigns and boost conversions.
- Build and manage an X-functional marketing team; establish SOPs, performance frameworks, and operating rhythms.
- Oversee content and sales enablement: case studies, testimonials, decks, demos, playbooks, blogs, and newsletters.
- Lead employer branding to attract top talent and strengthen reputation.
- Drive digital presence and B2B/SaaS co-marketing with Klaviyo, Netlify, Contentful, Shopify, ReCharge, etc.
- Manage PR and media outreach; represent the company at industry conferences and partner events.
- E-commerce Development & IT Services AgencyProduct & Marketing ConsultantE-COMMERCEDecember 2021 - January 2025 (3 years and 1 month)Porto, Portugal
- Advised Shopify merchants on product positioning, messaging, and GTM strategies.
- Improved LTV, ROAS, and retention through lifecycle flows, upsells, subscriptions, bundles, etc.
- Conducted UX audits, data analysis, and prototyping to optimize user flows and funnels.
- AI-Powered Shopify AppProduct OwnerTECHJanuary 2021 - December 2023 (2 years and 11 months)Porto, Portugal
- Conducted customer & market research; defined product strategy, vision, and roadmap.
- Managed Shopify App Store submissions, feedback cycles, and publication.
- Led GTM across positioning, messaging, pricing, and feature launches, incl. LLM-enabled content tools.
- Prioritized roadmap using surveys, interviews, heatmaps, and A/B/C testing.
- Created product collateral: decks, landing pages, emails, newsletters, FAQs, docs, guides.
- Owned backlog, epics, user stories, sprint planning, and UX wireframing.
- Tracked SaaS metrics & unit economics (CAC, MRR, WAU, MAU, LTV, churn, NPS, engagement).
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Education
- Master s in Economics & ManagementAcademy of Telecommunications2010Master s in Economics & Management
- Bachelor's in FinanceUniversity of Economics & Law2007Bachelor's in Finance