Freelancer profile translated to English.
Back to original languageAbout Violaine
Hello, copywriter and content manager for several years, I have just completed an 18-month fixed-term contract as a Fashion Copywriter at IKKS. Currently freelance, I am looking for assignments as an editorial consultant, copywriter, or concept copywriter. I have a strong sensitivity to the luxury world (I worked in this field for 10 years as a project manager in an agency), fashion, and beauty.
French
Native or bilingual
English
Fluent
Can work on-site
Paris 17e Arrondissement (up to 50km)
Experience
- IKKS GROUPConcept CopywriterFASHION AND COSMETICSNovember 2021 - April 2023 (1 year and 5 months)Paris, France- Conception of campaigns, storytellings, and manifestos: collections (Men, Women, Children) and leather goods- Writing of content necessary for the deployment of the brand strategy- Writing of 360° operational communication tools: newsletters, website editorial, retail books, collection books, posters, POS displays, etc.- Writing of interviews and portraits (videos and press)- PR communication: writing press releases and kits- Corporate communication: writing CSR web pages, HR and internal comms- Social Media communication: writing IG and FBK posts
- WCP/Content Manager and CopywriterFASHION AND COSMETICSOctober 2019 - August 2021 (1 year and 11 months)Région de Paris, France- Definition and implementation of the editorial strategy (editorial calendars, etc.)- Content production (e-commerce product sheets, texts, photo shoots, videos)- Writing (blog articles, e-commerce website product sheets, social media posts)- Artistic direction, photo & video production>> Adopt' perfumes (social media editorial calendars and writing e-commerce product sheets)The brand with 170 stores and 150 fragrances 100% made in France claims accessible, inclusive, joyful, fun perfumes, skincare, and makeup>> Lacoste and Eden Park (writing e-commerce product sheets). Each season, product sheets like so many little clothing stories to tell the brand and create desire>> Arnaud Paris (writing blog articles): made in France skincare, expert formulas, and effective protocols to do at home, discover the entire beauty universe on the brand blog>> La Halle (blog management): about twenty articles per month to get fashion inspiration. A committed and engaging e-magazine, for easy fashion for the whole family, entirely edited by WCP/ (texts, photos, videos).
- AngieContent ManagerNovember 2017 - November 2018 (1 year)Management of the Annual Reports of Pernod Ricard and Air Liquide Award: Top/Com d’Or in the "CAC 40 company annual report" category for Pernod Ricard • Client consulting and relations • Editorial design: outlines, editing, definition of topics (angles and scenarios) • Editorial management: editorial committees, briefs for journalists and creatives, management of creation / writing / mock-up production / art buying / post-production • Management of internal and external teams
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Education
- Master 2 - Marketing and CommunicationUniversity Paris II Panthéon Assas.2006Stage de fin d'études chez Canal+ au département Marketing Relationnel.