Freelancer profile translated to English.

Description

I am agraphic designerandart director,specializing in visual identity and brand content.

With 3 years of experience, I help brands create unique universes, at the crossroads of visual creation and communication strategy.

With a degree ingraphic design and marketing,I approach each project with rigor, meaning, and consistency, from concept to visual execution.

I have primarily worked for brands in thefashion, lifestyle, and designsectors, on branding, art direction, visual campaigns, and social media content projects.

💬 Feel free to contact me to discuss your brand image needs.

🔗 Portfolio :

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 10km), Lyon (up to 10km)

Jonak
Communication & Image Assistant
FASHION AND COSMETICS
January 2025 - July 2025 (5 months)
Paris, France
- Management of strategic projects related to collection launches and
targeted communication campaign development
- Coordination of visual content production (photo shoots,
service providers, logistics) to ensure consistency with brand identity
- Design and execution of digital visuals (stories, ads, reels) optimized
for social media engagement and e-commerce performance
- Development of creative briefs and monitoring of their implementation to
ensure editorial quality and relevance
- Optimization of the digital flagship and content animation to
strengthen customer experience and brand image
- Analysis of campaign results and formulation of
recommendations to maximize editorial and commercial impact
Visual Communication Social Media Visual Identity Project Management Photography
Henkel
E-commerce Category Manager Assistant
RETAIL (LARGE RETAILERS)
December 2024 - July 2025 (7 months)
Paris, France
- Coordination of event sales and optimization of
promotional tools on marketplaces
- Development of banners and digital communication materials
adapted to commercial objectives and target audiences
- Management and updating of product sheets to improve online visibility and
conversion
- Analysis of sales performance and creation of reports to
guide strategic decisions and enhance commercial effectiveness
Performance Analysis Sales Promotion Digital Communication
Le Dahu des Neiges
Communication Manager
January 2020 - January 2022 (2 years)
- Design and layout of an editorial guide distributed in ski resorts
to promote local partners and offers
- Deployment and management of digital communication on social
networks to develop the association's notoriety
- Production of editorial content aligned with the communication strategy to
engage the local and tourist community
Editing Social Media Art Direction Digital Communication Visual Identity

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MSc Marketing
Grenoble Ecole de Management
2025
→ Formation orientée stratégie de marque, communication digitale et compréhension des comportements consommateurs, en complément d’un profil créatif.
Graphic Identity Designer
Strate Ecole de Design
2024
Spécialisation Identité graphique et Direction artistique → Approche centrée sur la création d’univers visuels cohérents, conception d’identités de marque et direction artistique globale.

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Violaine Lafaye

Graphic Design & Junior Art Direction

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