Freelancer profile translated to English.

Description

You are the head of an SME, in a competitive market, and customer experience is key in your business model. You are at a pivotal moment for your company, between transformation and acceleration, to optimize your revenue across the entire customer lifecycle.

You have the feeling that your results are below your potential,
You don't have enough new customers,
Your customer portfolio seems unengaged or even fragile,
You have a feeling of wasted energy and operational inefficiency,

You want to take a step back and clarify your operational priorities
You want to intensify marketing and sales synergies
You want to be able to count on committed and involved teams
You want to optimize the digitalization of your customer journeys

Don't keep all these concerns to yourself, let's share them! Talking about it with an experienced consultant already brings a lot of perspective...

Realizing the company's vision, deploying a digital and sustainable customer experience, uniting teams around the company project: that's what drives me :) I am committed to supporting organizations and teams on their growth projects and digital transformation challenges.

I have solid expertise in strategy – business, marketing and relational - and in operational alignment. I have a strong ability to appropriate a vision, a market, a business and IT context, to support transformation projects. I work with a collaborative approach, capitalizing on individual potentials to co-construct solutions that will be sustainable for you and your teams.

The alignment between strategy and operations is the key to gaining efficiency and quality, in the deployment of its activity, in the relationship with its customers and in the commitment and motivation of its teams.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Bordeaux (up to 50km), Brest (up to 50km), La Rochelle (up to 50km)

Zebra4
Founder
CONSULTING AND AUDITS
January 2019 - Today (7 years and 5 months)
Rueil-Malmaison, France
Brand platform, business development, digital marketing

-> Haffner Energy (hydrogen production): recommendation on marketing levers to develop awareness and engage prospects, construction of the digital roadmap.
-> La P’tite Boulangerie (network of artisanal bakeries): Interim Marketing Director. Brand platform, marketing structuring (marketing plan, recruitment, team management), in-store signage, foundations of corporate culture.
-> Pastis Laborde, Maison Seguin (regional specialty houses): framing of the digital marketing strategy, deployment of e-commerce / click & collect sites.
Brand Platform Digital Marketing Strategy Growth Strategy Organizational Transformation Customer Experience Website E-commerce Site Data Governance Market Research
DEVOTEAM
Senior Principal - cX & marketing lead
DIGITAL AND IT
November 2021 - January 2023 (1 year and 2 months)
Paris, France
Business Consulting Practice Leader, serving the unified customer experience.

-> MediaSchool (54 schools / higher education) – CRM Project Director - Design of the acquisition and application process. Deployment of Salesforce (Sales, Marketing and Experience Cloud).-> Apicil / Société Générale - Audit of a subscription journey.
-> Veolia - Redesign of the on-boarding program for Customer Portal Factory project teams. Timeline by role: process and documentation, from pre-scoping to go live.
Project Management CRM Data Management Customer Experience Change Management Business Analysis Framing Team Management
Harvest Groupe
Marketing Director
CONSULTING AND AUDITS
August 2014 - December 2018 (4 years and 5 months)
Paris, France
Context. B2B. Software. Finance.
Wealth and asset management software – Paris – 300 employees

Responsibilities.
Deployment of Salesforce across the entire customer value chain - marketing, sales and support (Sales Cloud, Service Cloud, Pardot).
Development of the brand platform, PR & digital influence actions. Digital communication and social selling, production of expert content. Redesign of e-commerce (Prestashop) and relational (Wordpress / Pardot) sites. UX and embedded marketing of a B2C MoneyPitch app (wealth portal).
Marketing Strategy Digital Marketing Brand Platform Communication Strategy Salesforce Influencer Relations Brand Content Team Management