Violaine Cherrier

As I like to say: "I wasn't born with digital, but I saw digital being born," and how much it has transformed companies: data, cloud, and today AI.

After more than 10 years in the IT press and in a communications agency, working with industry leaders like Microsoft or HP, I decided in 2013 to become an entrepreneur with a mission: to help tech SMEs and mid-sized companies become references in their market through a tailor-made content strategy that converts, rather than publishing into the void.

The problem I often observe is that many companies have real expertise... but they express it poorly. They publish, they communicate, but they don't really differentiate themselves. Why? Because their communication is often either too technical or too marketing-oriented... and in the end, they all look the same, lacking strategy and time for writing.

However, while the Tech sector is ultra-dynamic, it is also ultra-competitive. Today, anyone can publish. But if your expertise remains in the minds of your teams, or locked away in internal documentation, you can have the best product in the world... you won't stand out.

This is precisely where I come in: my job is to bridge the gap between the field and the market by transforming complex expertise into clear communication, aligned between marketing and sales.

Concretely, I work on both strategy and execution:

• I clarify positioning and messaging

• I build a coherent editorial line over time

• I choose the formats

• And I produce high-value content: white papers, expert articles, client testimonials, newsletters, LinkedIn posts...

Today, I have over 22 years of expertise, including 13 years running my own business. I have already supported over 150 clients on more than 1000 projects.

Know-how is good... but making it known is even better!