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Vincenzo RoccaVR

Vincenzo Rocca

Group Category Director Beverage & Tobacco

€850/day
Bruxelles, BE
15+ years

Average response time: 1 hour

About Vincenzo

Experienced people and commercial leader with over 20 years FMCG experience successfully managing multiple
categories. Builds strategies based on market position, achieving significant results in both mature and emerging
categories. Grows and develops performing teams to manage the negotiation and develop the relationship
(customers/suppliers) while optimizing commercial performance. Effectively manages different lines of the P&L and
adept at revenue management. Growth focused with an analytical mind for decision making.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Italian

    Native or bilingual

  • Dutch

    Fluent

Can work on-site
Bruxelles (up to 50km)

Experience

  • Carrefour
    Group Category Director Beverage & Tobacco
    RETAIL (LARGE RETAILERS)
    January 2019 - Today (7 years and 5 months)
    Bruxelles, Belgium
    • Leading a team of 11 Category Managers, Product Developers and Promo Coordinator.
    • Maintaining a good coordination and collaboration with colleagues, and all other departments in order to share information and facilitate decision-making.
    • KPIs and responsibilities included: Customer satisfaction, Turnover & margins, Stock & Supply, Price image, Market share.
    • Validating the strategy and action plans for the categories
    • Mentoring and training new team members
    • Ensuring an adequate purchasing policy for A-Brands and Private Label products and leading the annual negotiations on purchasing conditions.
    • Negotiation scope includes all Carrefour Stores (800+) as well as all Provera stores (Cora, Match, Match, Louis Delhaize, Deli Traiteur) for all A-Brand main suppliers.
    • Member of the Carrefour Accelerating Leadership Program where we challenge existing situations and empower others to do the same. We connect and cooperate across the organization as change agents
    Négociation commerciale Stratégie commerciale Management d'équipe Orienté résultats adaptabilité
  • Carrefour
    Group Manager Grocery
    January 2017 - January 2019 (2 years)
    • Leading a team of 11 Category Managers, Product Developers and Promo Coordinator.
    • Maintaining a good coordination and collaboration with colleagues, and all other departments in
    order to share information and facilitate decision-making.
    • KPIs and responsibilities included: Customer satisfaction, Turnover & margins, Stock & Supply, Price image,
    Market share.
    • Validating the strategy and action plans for the categories
    • Mentoring and training new team members
    • Ensuring an adequate purchasing policy for A-Brands and Private Label products and leading the annual
    negotiations on purchasing conditions.
    • Negotiation scope includes all Carrefour Stores (800+) as well as all Provera stores (Cora, Match, Match, Louis
    Delhaize, Deli Traiteur) for all A-Brand main suppliers.
    • Member of the Carrefour Accelerating Leadership Program where we challenge existing situations and
    empower others to do the same. We connect and cooperate across the organization as change agents
  • Carrefour
    Senior Category Manager Beverage / HPC
    January 2012 - January 2017 (5 years)
    • Managing multiple categories where I negotiate the purchasing and supply conditions to achieve turnover and margin targets.
    • Categories included Spirits, Sparkling Wines, Non-alcoholic beverages & All Body, Oral, Men's Care / Pharma as well as Private Label coordinator.
    • Understanding what the customer wants and translate it into business actions. Including the composition of the assortment, the development of sales, creation of new in-store concepts, analyzing the market and following the competition to ensure the correct price / product positioning of categories.
    • Leading a team of 2 sales assistants and 1 junior category manager.

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Education

  • HEC
    Saint Louis
    HEC
  • Licence en Sciences Commerciales & Consulaire
    Licence en Sciences Commerciales & Consulaire

Skill set

Categories