About Vincent
French
Native or bilingual
English
Fluent
Experience
- DayusePaid AcquisitionHOSPITALITYApril 2022 - Today (4 years and 2 months)Paris, FranceCurrently in charge of paid acquisition, I manage:- Acquisition strategy and Search optimization (SEA) / 25 accounts in 25 countries- Social Ads acquisition strategy (Meta / Snapchat / Tiktok)- Offer analysis and optimization- Data analysis (Customer segmentation, projection modeling, churn rate analysis, behavioral analysis, repeat purchase analysis...) all back-end analyses allowing me to optimize and make the best decisions on my acquisition strategies.My role is to optimize our budget as effectively as possible to meet our sales objectives and achieve the best ROI.
- RESONEOSEA & Social Ads ConsultantTELECOMMUNICATIONSJanuary 2020 - December 2021 (1 year and 11 months)Paris, France- Campaign creation, management- Campaign performance reporting & monitoring- Daily optimization of advertising campaigns- Budget management
- RESONEOSEO ConsultantCONSULTING AND AUDITSJuly 2018 - Today (7 years and 11 months)Paris, FranceJunior SEO Consultant (Semantic, linking, technical, monitoring...).
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Education
- Google Ads CertificationGoogle2018
- Google Analytics CertificationGoogle2018