Freelancer profile translated to English.

Description

Communication expert with over 20 years of experience in leading agencies such as Havas, Ogilvy, and Y&R. Passionate about advertising, I bring my expertise to communication and marketing departments to execute impactful campaigns by giving meaning to brands.

Specialist in managing strategic accounts and winning new business, I support brands in their transformation challenges. My approach combines mastery of brand strategies with optimizing their presence on new attention levers: Digital, Social Media, and Data. An experienced manager, I lead multidisciplinary teams to transform strategic visions into concrete commercial successes.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris 11e Arrondissement (up to 50km)

CHANGE FCB|
SALES DIRECTOR
January 2022 - January 2025 (3 years)
Popeyes: Won the account and launched the fast-food brand in France
Andros Be Nuts: Launched and positioned the Andros group's spread
Laforêt: Won the account and managed the 360° account
Crédit Mutuel Arkéa: New brand platform
Louvre Hotels Group: Supervised the Kyriad and Première Classe brands
+ Launched new positioning for Azura and Belambra, supervised TGV Lyria, skills=[]
HAVAS PARIS
ASSOCIATE DIRECTOR
January 2008 - January 2020 (12 years)
Won the account with Havas Village (Hélia, DBi, Havas Factory, and Havas Media).
Supervised various expertise areas (consulting, creative, data management, and CRM)
Launched communication targeting millennials: Learning Expedition in Los Angeles on hydrogen
France
Launched the Air France group's short-haul brand.
Managed national, local, social, and CRM communication
Supervised the 360° account (media buying, CRM, website, digital, social, and local/national communications)
Launched the "Les Nouveaux Entrepreneurs" brand platform: Managed in coordination with the international lead in Amsterdam, skills=[]
YOUNG&RUBICAM
ACCOUNT EXECUTIVE
January 2002 - January 2005 (3 years)
Land Rover, Jaguar, Danone, Telecom Italia, Aventis, New Business
International account management, skills=[]