Freelancer profile translated to English.

Description

Passionate about the digital and IT world, inspired and inspiring, always on the lookout for the latest digital trends through constant monitoring.

I enjoy managing and monitoring campaigns daily, myself. I practice AB Testing, and I specialize in Google Ads channels (Discovery, Perf Max, Search, Display).

I enjoy discovering and testing new bidding strategies to increase account profitability.

I have qualities that allow me to integrate quickly and naturally into a dynamic team.

I have worked with startups, SMEs/VSEs, and dropshipping entrepreneurs.

Additional work samples available upon request.

Looking forward to discussing a potential project with you.

See you soon.

Vincent

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km), Lyon 9e Arrondissement (up to 40km)

EFCformation
Traffic manager
EDUCATION AND E-LEARNING
December 2021 - Today (4 years and 6 months)
Lyon, France
Internally manage 2 Google Ads accounts focused on Lead Generation in the distance learning sector (€30,000+/month).

🚀 Set up Google campaigns on new verticals, still in Lead Generation (Discovery, Search, Display, Perf Max).

🚀 Implement event tracking tools (Google Tag Manager).

🚀 Create and optimize landing pages (via Unbounce).

🚀 Report on KPIs: profitability, number of Leads, CPL, optimize Gsheet reporting; GA4.

🚀 Provide recommendations on assets, graphic elements, and various media to be integrated into campaigns.
Search Engine Marketing (SEM) SEA Microsoft Excel Google Tag Manager Google Analytics Google AdWords Google Search Console Google Ads
IXIT-BEEPER
Digital Marketing Officer
E-COMMERCE
September 2019 - September 2021 (2 years)
Gleizé, France
Within a company specializing in electric mobility, I was responsible for the E-commerce site:

🛴 Facebook/Instagram Sponsored Ads (retargeting via Facebook Pixel).
🛴 AdWords/Display Campaigns.
🛴 YouTube Ads Video Campaigns (In-stream).
🛴 Influencer Marketing (establishing partnerships with influencers).
🛴 Creation of animated videos in motion design (After Effects, Illustrator).
🛴 Content creation.
🛴 Community Manager (Hootsuite).
🛴 Product demonstration photo shoots.
🛴 Management of PrestaShop modules.
🛴 Email campaign management.
🛴 Marketing automation.
🛴 UX Design: Design of intuitive and performance-oriented interfaces (sites) (improving conversion rates, user satisfaction...).
Motion design Adobe After Effects Adobe Premiere Adobe Illustrator Google AdWords Instagram Marketing User Experience Design Facebook Marketing Email marketing Content Marketing LinkedIn Marketing Video editing SEA
UV RER
Digital Project & Marketing Officer
CHEMICAL
January 2018 - January 2019 (1 year)
Lyon, France
Within a company specializing in UV water and air treatment, I was responsible for the digital commercial and marketing strategy:

| Web Project Management:

- Identify functional dysfunctions and/or areas for improvement on the site.
- Liaise with various service providers, coordinate and monitor their actions (Kalytis, Sellsy, Manageo, Kompass, and Sarbacane).

| Web Marketing:

- Content optimization: writing performance-oriented texts, articles, and descriptions, SEO & SMO.
- Define and implement site promotion campaigns, measure their performance (Google Analytics).
- Implement and monitor a commercial action plan via the CRM.
- Commercial operations: Follow-up and prospecting.
- Promotion of commercial actions: content strategy via emailing, social selling, and social networks.
- Graphic creation: Creation of banners, product sheets, email templates, motion design videos, product presentation sheets.
- Diffusion of commercial offers: email plan / social media posts / social selling (via LinkedIn).
- Develop new approach techniques via LinkedIn.

| Customer Relationship Management:

- Manage client accounts (Set up each salesperson's database on the new CRM).
- Respond to client requests by email and/or phone.
- Project management for the implementation of a CRM for the company (sales management, sales reporting, traffic sources).

| Reporting:

- Implement tools to track key site performance indicators (SEM Rush, Hojar, and Google Analytics).
- Analysis of sales and traffic sources: creation of Excel and Google Analytics reports to drive activity.
- Analyze activity and propose action plans.
- Prepare reports (weekly, quarterly, and annual).
Motion design SEA Adobe Premiere Web project management Adobe Illustrator Adobe Photoshop Web marketing Emailing

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Bachelor's degree: "Communications Manager"
WIS/ SUP DE COM
2016
http://www.wis-ecoles.com/programme/le-bachelor/
Digital Business Expertise (Master's degree)
WIS
2021
Il mène à l’acquisition d’une double-certification et forme les managers opérationnels aux métiers du digital. Il permet de développer des compétences métiers à la fois techniques permettant de développer, exploiter et gérer un projet digital complexe, et des compétences métiers permettant de développer des activités managériales. Cette double-compétence et double-certification permet à nos apprenants d’assurer la conception, la réalisation et le management de projets de transformation numérique et technologique complexes.

digital active
google
2017
targeting Google Analytics Web analytics Emailing Display

Vincent R.

Expert Google Ads lead generation

About Vincent

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