Freelancer profile translated to English.
Back to original languageAbout Vincent
Media Buyer • Expert GA4 & GTM
15 years of experience in Web integration
+180% traffic for Sur-Mesure
Why hire me?
I help companies and e-commerces generate more sales through Google Ads & Meta Ads, with clean tracking and a data-oriented approach.
My skills:
Google Ads & Meta Ads
– Strategy, structuring, scaling, continuous optimization
Clean & reliable tracking
– GA4, GTM, advanced conversions, API, GDPR
Automated & clear reporting
– Custom Looker Studio dashboards
Personalized support
– Video sessions, upskilling, live optimization
Creation & optimization
– Landing pages, UX, conversion pages, and Ads creatives
They trusted me:
Sur-Mesure • BERINGER AERO • PPO Trackdays
(E-commerce, B2B, premium & tech)
I use:
🚀 Google Ads
📈 Google Analytics 4
🛠 Google Tag Manager
🔥 Meta Ads
📊 Looker Studio
🛰 Server-Side Tracking
After 15 years of integrating and optimizing websites, I've developed a dual expertise:
-> Technical (tracking, data, structure)
-> Media performance (Google Ads, strategy, scaling)
Reading data, understanding algorithms, and building campaigns that generate real impact: that's where I make a difference.
The pluses?
- Server-Side Tracking & Meta API
- Ready-to-use Looker Studio Templates
- Agency-level quality of service
- Landing pages + Ads creatives
- SEO / technical / conversion audit
⏱ Response in less than 1h, shall we discuss? ➡️
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- ALPYWEBMedia Buyer | Digital Strategy ConsultantTECHJanuary 2024 - Today (2 years and 6 months)Pau, FranceCreation of Alpyweb — Media Buyer & SEA/SEO Consultant📊Analysis & Web Analytics
- Analysis of performance via Google Analytics to identify optimization opportunities
- Advanced data reading: user behavior, purchase journey, attribution
🛠️Tracking & Data Tools- Proficiency in Google Tag Manager, GA4, Google Analytics Universal, and Looker Studio
- Implementation of tagging plans, event tracking, measurement structure
- Building reliable data environments for decision-making
🛒E-commerce Support- Strategic recommendations for online stores: product optimization, UX, and checkout funnel
- Implementation of e-commerce best practices (catalog, navigation, key pages)
- Training and support for internal teams on Google Ads best practices
🔍SEO & Content- SEO-optimized content recommendations
- Page structuring, semantic optimizations, and editorial best practices
📈Reporting & Performance Management- Creation of dashboards on Looker Studio: e-commerce, Ads, SEO, user behavior KPIs
- Implementation of clear reporting for simple and actionable monitoring
- VEGA INFORMATIQUEWeb Project ManagerRETAIL (SMALL BUSINESS)July 2007 - September 2021 (14 years and 3 months)Pau, France💼Management of the internal Web agency
- Management of the Web agency for the group's 3 companies
- Implementation of internal processes → better coordination, reduced delays, standardized quality
- Management of equipment and optimization of resources for the Serres-Castet agency (64)
🖥️Web & eCommerce Creation — Impact on Digital Performance- Design and integration of eCommerce sites (Prestashop / WordPress)
- Creation of graphic charters → more coherent and professional identities
- Improvement of UX/UI → better conversion and clarity of user journeys
🎨Design & Visual Production — Brand Enhancement- Creation of custom icons for Polaris software (inventory management) → modernized and simplified interface
- Production of visuals for trade shows and fashion magazines → increased visibility and attractiveness of brands
🔍SEO & Strategic Consulting — Measurable Gains- Conducting comprehensive SEO audits
- Technical + editorial optimization → better indexing and increased organic traffic
- Support for executives in overall digital strategy
📅Client Management & Organization — Improved Satisfaction- Planning and coordination of Web projects
- Personalized client follow-up → increased satisfaction and reduced feedback
- CBO GROUPIT Coordinator - Communications ManagerAUTOMOBILEOctober 2021 - January 2024 (2 years and 3 months)Agen, France💻IT & Telephony — Performance & Optimization
- Reduction of breakdowns and interruptions through proactive management of the IT infrastructure
- Optimization of telecom costs through rationalization of subscriptions and equipment
- Improvement of internal support → reduced resolution time and better team availability
🌐Web Management & Automation — Increased Productivity- Implementation and deployment of high-performance websites for several group entities
- Creation of internal automations to save several hours per week on repetitive tasks
- Structuring of digital workflows → measurable increase in internal productivity
📣Communication (13 companies) — Growth & Visibility- Global management of communication for 13 companies: coordination, planning, execution
- Social media development → increased audience and engagement
- Creation of targeted marketing campaigns: improvement of newsletter open rates and customer feedback
- Production of articles and magazine content → increased group visibility and enhanced brand image
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Education
- BTS (05)2006BTS (05)
- BACCALAUREAT2003BACCALAURÉAT