Freelancer profile translated to English.
Back to original languageAbout Vincent
Business-oriented Product Design
🖥️ Visit vincentpocholle.com
My approach is centered on understanding users and optimizing their experiences to achieve **concrete business or functional objectives**:
- Simplify a registration process to **reduce abandonment rate**,
- Redesign an interface to **facilitate adoption**,
- Rethink a service to **reduce churn**,
- Etc.
My Methodology
📚 Benchmarking, industry and competitor analysis
🔍 Audit of existing situation / Identification of areas for improvement
🧑🦰 Creation of user persona(s)
⤴️ Analysis, user journey modeling
🧠 "Concept" Ideation Workshop(s) (Guidance and co-creation)
✏️ Text content writing
🧩 Wireframing, mid-fi prototyping
✅ "Concept" Validation Point with you
🧠 "Look & Feel" Ideation Workshop(s) (Guidance and co-creation)
🔧 Final prototyping on Figma
🎯 Delivery and feedback
About Me
Passionate about psychology and technology, I decided to put my Product Design skills to work for project owners.
With a multidisciplinary background, I have worked on large-scale projects (ERP consultant) as well as web marketing (project manager) and more recently in app publishing.
Having a significant and positive impact on companies and users: that's what drives me!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km)
Experience
- SansdebtProduct designerBANKING AND INSURANCEFebruary 2025 - May 2025 (3 months)Singapore, Singapore
- Created a mid-fi prototype to demonstrate the concept to investors
- Product design consulting: UI optimization, interactions, content
- Dynamics Hi
On Malt
UX/UI DesignerNovember 2024 - November 2024 (1 month)Paris, France- Harmonization of the existing design system
- Consulting: user flows, interactions, writing, usability, accessibility
- Prototyping: updating the existing prototype (Figma) and highlighting each modification made.
- Contacting the development resource and implementing a production process
- Design and implementation of new features
- Organization of a co-design workshop
- OOVOOMUX/UI designerDIGITAL AND ITNovember 2023 - April 2024 (5 months)Paris, France
- [Response to tender] Design and prototyping of a VTC/Taxi application
- Needs assessment- Planning- Benchmarking of the industry and competition- User flow design- Wireframing- Look & feel (colors, fonts, ...)- Figma prototyping (styles, interactions, animations, variables)- Design of redesign projects for 4 websites (currently not implemented)
- Benchmarking of the industry and competition- Wireframing- Look & feel (colors, fonts, ...)- Figma prototyping (styles, interactions, animations, variables)
Reviews
Recommendations
AB
SM
+2
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Education
- UX/UI designer, Web page design, digital/multimedia and information resourcesIronhack2023400h - 5 design sprints (dont 1 avec une entreprise externe) - 11 FIGMA Labs - Agile * Design thinking * UX research * Interviews utilisateur * Tests utilisateurs : Concept / Usability / Desirability / Accessibility * UI design * Prototypage Figma * RGPD
- Master 2 - MSc "Strategy of Organisations and Consulting", Strategy and consultingEDHEC Business School2014* Strategic Design * IT Strategy, Digital transformation * Marketing Management * Strategic Management * Business modelling * Operations strategies & Risk management * Corporate Finance Para-scolaire : rédacteur au sein de l'association "Le Scandaleux Mag" Mémoire soutenu sous forme de business plan.
Certifications
- UX/UI DesignIronhack Paris2023