Freelancer profile translated to English.
Back to original languageAbout Vincent
I am a consultant, trainer, and lecturer on the topics of digital identity, online influence, and change management related to artificial intelligence. A lawyer by training, I turned to entrepreneurship and digital technologies 25 years ago.
In 2014, I founded the agency REPUTATION 365 to support my clients in their digital transformation, the management of their e-reputation, and now, their adaptation to the new challenges related to AI.
Certified Growth Expert by the public body Wallonie Entreprendre, in the fields of human resources and organization, production and sales, digital transformation.
I am also a speaker and author of over a hundred columns on e-reputation in the daily newspaper La Libre Belgique, as well as the books:
- "Press and e-reputation for public entities, the communication manager's toolkit" (UVCW, 2023)
- "Your image on the Internet, it's up to you! E-reputation, theory by example" (Edipro, 2018)
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I help management committees, HR and communication teams to align, equip, and secure their digital practices. From AI integration to managing image and online influence, with the deep conviction that technology is only valuable if it remains at the service of humans.
After 12 years leading digital identity and influence projects and training over 1500 students and 2500 professionals in employer branding, LinkedIn, and digital crisis management, I have seen AI revolutionize our professions. Rather than succumbing to it, I help organizations make it a driver of engagement, attractiveness, and trust.
What sets me apart: field expertise, constant monitoring of AI and HR issues, and the ability to unite the right talent thanks to my network. Combining strategic consulting, transparency, pedagogy, and ethics.
French
Native or bilingual
Can work on-site
Bruxelles (up to 30km), Namur (up to 30km), Louvain-la-Neuve (up to 30km)
Experience
- REPUTATION 365AI (Artificial Intelligence) Change Management SupportCONSULTING AND AUDITSMarch 2023 - Today (3 years and 5 months)Namur, BelgiumThe real challenge of integrating AI into teams is not technical, it is human. It's 'change management,' so it's a governance issue. Rethinking our relationship to work, to our added value, to our colleagues... and to recruitment priorities.Over 180 AI training sessions since 2024 (2400 people) particularly in the public sector via UVCW.
- HEPN (Haute École de la Province de Namur)Guest Professor / AI TransformationEDUCATION AND E-LEARNINGSeptember 2025 - Today (11 months)Namur, BelgiumDesign and delivery of 12-hour (1st year) and 24-hour (2nd year) modules on AI-driven transformation (Office Management Bachelor's Degree).On the agenda: understanding generative AI, exploring its uses in supporting management teams (IT, HR, legal, DPO), and developing the skills to support change in organizations.
- REPUTATION 365E-reputation, Personal Branding, and Employer Branding ConsultantCONSULTING AND AUDITSFebruary 2014 - Today (12 years and 6 months)Louvain-la-Neuve, BelgiumE-reputation Consultant (B2B, B2C, Personal Branding):
- E-reputation audit, risk analysis, stakeholder mapping
- Strategy for (re)building image on the Internet
- Personal branding: training and coaching
- Content strategy, support for recent project teams: no references authorized
Employer Branding Consultant:- Analysis and recommendations for Employee Value Proposition (EVP)
- Focus groups and interviews: consistency between EVP and reality on the ground
- Personas, editorial line, editorial committee
- Code of good online practices for staff
- Team training, coaching for executives and ambassadors
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Education
- Master's degree, Business Law, Business LawUniversity of Poitiers1997Maîtrise, Droit des affaires, Droit des affaires
- Bachelor's degree, Private Law, Private LawUniversity of Nantes1995Licence, Droit privé, Droit privé