Freelancer profile translated to English.

Description

I support CEOs and leaders in growing their business, whether physical or digital, driven by a passion for commerce and performance.

With 24 years of sales experience, including 15 in e-commerce, I help companies structure, optimize, and scale their activities with concrete and profitable solutions.

I work on:

• Creating and optimizing Shopify sites focused on conversion

• Implementing HubSpot CRM and automations

• Structuring customer journeys and sales funnels

• Improving customer experience and sales processes

My approach is strategic, pragmatic, and results-oriented: every action must have a direct impact on growth.

I particularly enjoy working with ambitious leaders who want to build solid, sustainable, and high-performing systems.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Waffle Street
Founder
RESTAURANTS AND FOOD SERVICE
January 2023 - January 2025 (2 years)
New York, NY, USA
Creation and management of an international restaurant brand: founding Waffle Street, development and operation of outlets in New York and Montreal, overseeing operations, teams, and customer experience in a high-traffic urban environment. Growth & performance strategy: structuring the business model, optimizing processes, financial and commercial management, adapting the offering to North American markets, and implementing scalable operational standards.
Coffee Shop Franchise
Geek Store
Founder
RETAIL (SMALL BUSINESS)
January 2011 - January 2025 (14 years)
Café Casa Paris, Casablanca, Morocco
Operational & HR Management: recruitment, training, and quarterly performance reviews of teams, implementation and monitoring of financial targets, performance management, and staff optimization focused on results and customer satisfaction. Development & Strategy: opening of 6 points of sale, complete inventory management, launch of the Geek Store franchise, and participation in a €1,000,000 fundraising round to support growth.
Prestashop Shopify Franchise Retail
Centre Services
Founder
January 2011 - January 2013 (2 years)
Toulouse, France
Recruitment and training of teams, management of financial targets, inventory management, and continuous performance evaluation to optimize customer satisfaction and commercial results.