Freelancer profile translated to English.
Back to original languageAbout Vincent
Art Director & Product Designer UI/UX with over 10 years of experience,I support startups and growing companies in the design, redesign, and optimization of their digital products: mobile applications, SaaS platforms, e-commerce sites, and brand identities.
Currently a Product Designer at E-Liberty, a leading SaaS solution in Europe for ski pass sales (over €400M in transactions, 150+ resorts),I design high-stakes e-commerce interfaces and lead the UX redesign of the product in collaboration with product and development teams.
My approach combines UX rigor, strategic brand vision, and UI attention to detail. Every design decision has a business reason behind it.
- PRODUCT DESIGN & UI/UX — SaaS & E-COMMERCE
Are you developing a digital product or an e-commerce site and need clear, high-performing, conversion-oriented interfaces? I cover the entire process: scoping, information architecture, user journeys, wireframes, Figma mockups, design systems, and testing with developers.
- UX/UI REDESIGN
Does your product exist, but the user experience hinders adoption or conversion? I handle the complete redesign or continuous improvement of your interfaces: journey optimization, UI redesign, simplification, and visual consistency.
- BRANDING & VISUAL IDENTITY
Launching your business or looking to professionalize your image? I design strong visual identities aligned with your business objectives: logotype, graphic charter, art direction, and variations for all your materials.
Based in Chambéry, I work remotely across France.
- REFERENCES
Volvo · Eiffage · Decathlon · Grand Frais · Sherpa · Groupe Bel · Compagnie du Mont Blanc · Pic du Midi · Metabief · La Rosiere · Portes du Soleil Suisse
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- e-LibertyProduct Designer UI/UX — SaaS & E-commerceE-COMMERCEJanuary 2026 - Today (5 months)La Motte-Servolex, FranceSince January 2026, I have been working as a UI/UX Designer within the E-Liberty product team, a leading European SaaS solution for ski pass sales, with over 400 million euros in annual transactions and more than 150 client resorts.I operate on two main axes in parallel.On the resort e-commerce sites, I handle the entire design process from the kick-off phase to delivery. I participate in weekly client meetings to define positioning, targets, and personas. I design interfaces by establishing a visual direction consistent with each resort's brand guidelines, with a strong focus on conversion and highlighting key information. I work iteratively, presenting new pages to clients weekly, gathering feedback, and ensuring a testing phase with developers to guarantee compliance with the mockups. Clients: Compagnie du Mont Blanc, Pic du Midi, Métabief, Portes du Soleil, La Rosière, Passe Montagne.On the E-Liberty product, I am involved in the complete redesign of the purchasing process and user experience in collaboration with the Product Owner, another designer, and three developers, using an iterative approach. I also work on designing mobile applications, from user journey ideation to final mockups.
- Nespoulous DesignArt Director - Product DesignerCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 5 months)Chambéry, FranceNespoulous Design is my freelance activity, undertaken in parallel. It allows me to directly support entrepreneurs, startups, and SMEs in building their brand identity and digital interfaces.I provide strategic consulting from the outset: before designing anything, I take the time to understand the business objectives, the desired positioning, and the target audience. This strategic phase is what differentiates a impactful visual identity from a simple logo.On the branding side, I create complete and coherent visual identities, including logos, graphic charters, and visual tone, aligned with the client's commercial ambitions. Several projects I've supported have had a measurable impact on my clients' visibility and revenue.On the digital side, I design UI/UX interfaces for websites and applications, with a user-centered approach and particular attention to consistency between brand identity and product experience.I work in a co-creation mode, with regular exchanges and step-by-step validated iterations. This method ensures a result that is faithful to expectations and avoids costly back-and-forth at the end of the project.
- Effet Boomerang CommunicationUI / UX Designer - Art DirectorCONSULTING AND AUDITSJanuary 2015 - January 2026 (11 years)Saint-Alban-Leysse, FranceFor 11 years at the agency Effet Boomerang Communication, I worked as a UI/UX Designer and Art Director on various projects combining brand strategy, interface design, and creative direction.On the UI/UX side, I was responsible for designing interfaces for SaaS software (BART, Ph.S) from A to Z: leading scoping meetings with clients and teams to understand business needs, identifying UX issues, defining user journeys, information architecture, and content hierarchy.I produced wireframes, Figma mockups, and design systems, then iterated based on user feedback with constant attention to readability, ergonomics, and visual consistency.On the art direction side, I designed complete visual identities aligned with clients' business objectives: logos, graphic charters, signage, print materials, and packaging.Each project was approached with global strategic thinking before any creative decision.I also managed the creative team: project planning, staff support, and production coordination.This dual UI/UX and art direction expertise allowed me to work on both brand strategy and product design, with a consistent vision of the user experience at every stage.
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Education
- Bachelor in Arts - Brand Design OptionENAAI2014L’objectif de ce Bachelor est de former des professionnels créatifs et polyvalents qui collaborent à la conception, à la réalisation d’outils et de supports de communication : identité de marque (logotype, charte graphique, signalétique), maquettes et mises en pages (affiches, annonces publicitaires, etc.). Savoir mener et gérer un processus créatif dans la globalité du projet, pouvoir développer un fil conducteur pour offrir une réponse cohérente et pertinente et ainsi créer toutes les déclinaisons nécessaires. Savoir être à l’écoute, comprendre et définir les besoins du client pour l'accompagner au mieux dans sa démarche de développement stratégique en communication. Savoir coordonner les différentes étapes de réalisation d’un produit de communication à partir d’une commande, analyser la vocation d’une entreprise ou d’un événement pour créer son identité visuelle, dessiner un conditionnement pour un nouveau produit.