Vincent Ménard

• · Campaign Management: Coordination of complete 360° marketing campaigns, from strategic planning to final delivery, ensuring adherence to timelines and budgets.

• · Team Leadership: Management of multidisciplinary creative teams (graphic designers, web developers, content creators) and relations with external suppliers.

• · Budget and Timeline Management: Development of creative briefs, production schedules, and management of project budgets up to $100,000.

• · Event Coordination: Execution of high-end marketing events for luxury brands including product launches and fashion shows.

• · Performance Analytics: Implementation of CRM systems and analytical tools (Google Analytics, KPIs, A/B testing) to optimize campaign performance.

• · Strategic Communication: Development of integrated communication strategies across all digital and traditional marketing channels.

• · 360° Project Coordination: Management of marketing projects for a diverse client portfolio, ensuring smooth execution across all touchpoints.

• · Creative Development: Direction of ideation and concept creation for multi-channel advertising campaigns.

• · Client Relations: Building and maintaining strong client relationships, presenting strategic recommendations and campaign results.

• · Content Production: Supervision of marketing material production (video, print, digital) and management of content creation workflows. Market Intelligence: Conducting competitive analyses and trend research to inform campaign strategies.

• · Social Media Management: Development and execution of social media strategies for B2B and B2C clients.

• · Digital Marketing Strategy: Implementation of comprehensive digital marketing plans including social media, website optimization, and lead generation.

• · Content Creation and UX/UI: Development of newsletters, visual content, and materials optimized for user experience.

• · Technology Projects: Direction of digital transformation projects and implementation of new technological solutions.

• · Performance Marketing: Management of Google Ads campaigns and analytics with a focus on ROI optimization and brand awareness.