Freelancer profile translated to English.

Description

SEO & GEO Consultant: Boost your visibility on Google and AI search engines.

Classic SEO is no longer enough. With the emergence of ChatGPT, Perplexity, and the SGE (Search Generative Experience), your visibility depends on your ability to be cited by AIs.

As an SEO & GEO (Generative Engine Optimization) expert, I boost your organic traffic and convert your visitors into customers through future-proof strategies.

🎯 My strategy to boost your visibility

1️⃣ SEO & "AI-Readiness" Audit:

Technical, semantic, and backlink profile analysis. I assess how LLMs (Large Language Models) perceive your brand to maximize your chances of appearing in generative answers.

2️⃣ GEO Strategy & Semantic Authority:

Creation of tailor-made action plans:

GEO Optimization: Structuring data and specific content for answer engines.
Thematic Clusters: Dominate your industry with deep semantic expertise.
Authority Link Building: Acquisition of high-trust backlinks.

3️⃣ AI Analysis & Adaptation:

Monitoring positions on Google and citations in AIs, with continuous adjustments according to algorithmic updates.

🏆 Concrete Results

Alltricks.fr (Decathlon):+128% organic traffic (18 months). Inventory optimization and internal linking.

Invox.fr (B2B):+60% keywords in 1 year through a semantic cocoon strategy.

MakeMyCV.fr (SaaS):+102% traffic and +179% conversions over 2 years.

🧐 Why choose me?

*12 years of Search expertise:A unique blend of traditional SEO and GEO.

*ROI-driven Strategies:Focus on conversion and Brand Authority.

Responsiveness:Regular communication and transparent reporting.

Ready to become the #1 answer on search engines and AIs?

Contact me for a free quote.Guaranteed response within the day! 💪

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km)

DOTWORLD
SEO & GEO Manager
DIGITAL AND IT
September 2022 - Today (3 years and 11 months)
Lausanne, Switzerland
🎯Head of SEO & GEO:Multi-Vertical SaaS Strategy

Objective: Create a SaaS site ecosystem "from scratch" to balance the acquisition mix (Target: 50% Organic / 50% Paid).

Actions taken:

*Search & AI-First Strategy:Definition of anSEO & GEO roadmap (On-site/Off-site)focused on semantic authority to be cited by answer engines (ChatGPT, Perplexity, Google SGE).
International Deployment:Creation of 7 pillar sites with a "umbrella" strategy and management of 37 domain extensions (TLDs) to cover the entire DotWorld network.
Digital Footprint Optimization:Organic expansion towards 360 marketing to saturate search results and social networks (SMO).
*GEO & Inter-site Linking:Content optimization for generative algorithms to maximize brand citations in each business vertical.

🏆 Results:

Objective achieved in 24 months.
+43% conversion rate via the organic channel.
*Stabilized SEO/SEA balancein highly competitive markets.
SEO SEO Audit SEO Link Building SEO Optimization GEO
Invox
SEO Consultant
CONSULTING AND AUDITS
September 2020 - September 2022 (2 years)
Lyon, France
🎯 Client Portfolio SEO Management
Audit of various SEO dimensions (on-site, semantic, technical, off-site & link building, SXO…)
Development of strategic SEO recommendations around the three pillars: technical, semantic, and notoriety
Conducting semantic studies and choosing the right keywords to fuel "Content" strategy with ideas & topic opportunities
SEO Content Creation: Semantic cocoons, Pillar pages, FAQs, Glossaries, Blogs, etc.
Creation of link building campaign plans (site selection and backlink placement)
Optimization and maintenance of client content (audit of existing content, prioritization and optimization with Semji)
Monitoring of SEO actions performance (SEMrush, OwnCrawl and Google Data Studio, position tracking, lead acquisition, etc.)

👥 Key clients: La Poste, Systran, QuickBooks, Gravotech, Guardian Glass, LexisNexis

🏆 Success: +204.76% SEO visits and +92.59% keywords in 1st position.
SEO SEO Consultant SEO Audit Roadmap SEO Link Building
Décathlon - Paris
SEO & SEA Acquisition Officer
SPORTS
September 2016 - September 2020 (4 years)
Paris, France
*SEO:Optimization of existing content: identifying areas for improvement and traffic drivers using dedicated SEO tools (Botify, Google Search Console), implementing recommendations and reporting.

*Creation of a satellite site on WordPressto develop the Link Building strategy.

*Monitoring and implementation of an editorial calendar:identifying audience interests (Semrush), creating a persona per product category, proposing an editorial calendar, performance monitoring and reporting. KPI definition.

*Content marketing:writing blog articles (WordPress), infographics, Landing Pages / Pillar Pages (HTML/CSS), interviews, product testing, thank you pages, and brand pages. Promotion, optimization, and analysis of results.

*SEA:management of paid campaigns. Google AdWords & Facebook Ads.

*Display campaign management:defining the Display strategy according to the target audience and objectives. Targeting placements based on featured content. Negotiation with advertising agencies. Reporting and analysis of campaigns. Various campaigns carried out with brands Oakley, Michelin, Hoka One One, Salomon, Clif Bar, Fox, Giro, with advertisers such as L'Équipe, Vélo Vert, PinkBike, Vojo Mag.

*Trade Marketing:liaison with brands for product testing.

*YouTube video creation:acting & publishing.

🏆 Success: +107% website sessions and +42% visits thanks to SEO.
SEO SEO Copywriting SEO Link Building SEO Optimization