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Vincent LedruVL

Vincent Ledru

Development & Negotiations Large Retail

€650/day
Lille, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Vincent

I support companies (SMEs) in the development of their brands and their turnover in large retail.

The expertise and experience I can bring to your business:

1. Commercial strategy and business plan construction: assortment strategy, pricing strategy, promotional plan, channel & customer strategy, definition and monitoring of performance indicators

2. Management of negotiations with national and central purchasing offices: 3net/4net, CGV, CPV

3. Activation and management of key accounts, coordination with the sales force

4. Effective prospecting thanks to long-standing penetration with major French distributors (particularly strong penetration in SCAS Leclerc).

5. Management and reporting of performance indicators and commercial budgets

How?
- Long-term commitment
- Occasional assignments
- Replacements
- Tailor-made consulting or coaching

Looking forward to discussing how we can grow your sales together.
  • French

    Native or bilingual

Can work on-site
Lille (up to 50km), Paris (up to 50km), Bruxelles (up to 50km)

Experience

  • Sell & Grow Sarl
    Manager
    AGRICULTURE
    September 2016 - Today (9 years and 9 months)
    59700 Marcq-en-Barœul, France
    Kruger France - National launch of Mars Group licensed spreads

    Combo France SAS: development of world flavors ranges under the Weiming brand
  • Duracell
    Retailer Director
    RETAIL (LARGE RETAILERS)
    September 2015 - August 2016 (11 months)
    92300 Levallois-Perret, France
  • Madrange
    Retailer Director
    RETAIL (LARGE RETAILERS)
    November 2012 - June 2014 (1 year and 7 months)
    Paris, France

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Education

  • BTS Commercial Action - Negotiation
    ESSCOM (Le Mans)
    1990
    BTS Action commerciale - Négociation
  • DUT Commercial Techniques
    IUT Tours
    1988
    DUT Techniques de commercialisation

Skill set (18)

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