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Vincent LeclèreVL

Vincent Leclère

Monetization Manager - Social Media Manager

€400/day
Toulouse, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Vincent

Monetization Manager / Social Media Manager – Video Games (Mobile / Free-to-Play)

Monetization Manager with over 10 years of experience in the video game industry, I support studios and publishers in optimizing their business performance: retention, conversion, revenue, and player engagement.
I have worked on live games with large audiences, notably at Wargaming on World of Warships Blitz, where I managed the LiveOps strategy, the annual roadmap, and the achievement of monthly KPIs in close collaboration with the product, BI, and development teams.

Areas of expertise
LiveOps Strategy (events, promotions, monthly cycles)
F2P Monetization: pricing, bundles, offers, A/B tests
Product Data & KPI Analysis (retention, ARPU, conversion)
Product / Dev / BI / Art Coordination
Executive Reporting and Actionable Recommendations

Results-oriented and data-driven, I combine product vision, player understanding, and operational execution. I can either reinforce existing teams or autonomously lead LiveOps and monetization strategy.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Indépendant
    Fast Food Project Setup
    VIDEO GAMES AND ANIMATION
    September 2024 - May 2025 (8 months)
    Plovdiv, Bulgaria
    Worked on setting up a fast food project.
    - Writing the concept presentation.
    - I conducted the market research.
    - Business Plan implementation.
    Market Research Copywriting
  • Wargaming
    LiveOps Manager
    January 2023 - July 2024 (1 year and 6 months)
    Plovdiv, Bulgaria
    • • Collaborated with the development team to define and execute the yearly roadmap.
    • • Partnered with the Product Director to set clear performance targets and ensure alignment with business goals.
    • • Reviewed and validated the LiveOps plan to consistently achieve monthly KPIs, with a strong focus on retention and conversion.
    • • Delivered weekly, monthly, and quarterly performance reports, turning data into actionable insights.
    • • Worked closely with the BI team to enhance Tableau dashboards, improving visibility and decision-making.
    • • Coordinated backend tool improvements with developers, leading to greater automation, fewer errors, and faster setup of shops and in-game events.
    • • Built and mentored a new LiveOps team, onboarding and training 2 junior associates to improve team efficiency and scalability.
  • Wargaming
    LiveOps Associate
    VIDEO GAMES AND ANIMATION
    August 2021 - December 2022 (1 year and 4 months)
    Plovdiv, Bulgaria
    • • Planned and designed in-game events and promotions to boost monetization, player engagement, and satisfaction.
    • • Ran A/B tests to optimize features and improve key KPIs (revenue, retention, engagement).
    • • Managed pricing strategies and release planning for new content.
    • • Delivered weekly LiveOps reports with insights and recommendations.
    • • Coordinated with the art team to create high-quality in-game assets and social media campaigns.

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Education

  • Paris Descartes DUT Informatique de Gestion, Informatique de gestion
    1998

Skill set

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