Freelancer profile translated to English.
Back to original languageAbout Vincent
Hello!
Do you want to sustainably grow your sales, traffic, or user base?
Former digital marketing director and web marketing consultant, for over 10 years I have been helping large groups đą and startups đ in steering their digital marketing strategy. From setting up fast and profitable traffic & sales acquisition campaigns to analyzing and optimizing the customer experience (conversion, retention, loyalty), including managing your budgets and agencies.
Some client examples: LVMH, Crédit Agricole, Haribo, Kronenbourg, Leroy Merlin, L'Oréal, Nestlé, Orange, Hiscox, Société Générale, Youboox (startup)...
I develop a tailor-made approach according to your clients' profile đ
- Exploration and segmentation of profiles
- Launch of initial tests to validate USPs and scenarios
- Scaling and setup of traffic & sales acquisition mechanics
- Analysis and optimization of the customer journey (Web Analytics & UX) as a constant focus.
- Automation of traffic & sales acquisition
You will always have a clear view of the results and progress achieved. At the end of the mission, you will have a fast and effective traffic & sales acquisition strategy â
I also intervene on other digital marketing issues: from auditing your interfaces and developing your SEO (comprehensive audit, content, tech & backlinks) or more occasionally in training your teams.
Some mission examples:
âș Steering your digital marketing strategy: budget, agencies, processes...
âș Optimization of your e-commerce conversion rate (A/B testing, UX Design...)
âș Setup of traffic & sales acquisition campaigns (Google Ads, Facebook Ads, Retargeting...)
âș Web Analytics Setup & Audit, KPI redefinition, and dashboard implementation.
âș Digital marketing & traffic acquisition training for your teams
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- Moët & ChandonWebsite Experience ManagerWINE AND SPIRITSJanuary 2022 - July 2024 (2 years and 6 months)Paris, FranceResponsible for optimizing the digital experience of Moët & Chandon websites: optimizing the existing, back-to-basics, preparing a healthy foundation to build ambitious recruitment and brand awareness projects.- International coordination serving the Maison and all 12 markets- Analysis and identification of optimization levers (traffic to sales conversion, traffic to leads).- Recommendation and implementation of a turnkey SEO content strategy, from A to Z.- CMS optimization and implementation of a landing page builder to meet the annual project volume.- Creation and launch of high-end experiences during seasonal events and product launches.
- CrĂ©dit Agricole Payment ServicesDigital Acquisition ConsultantBANKING AND INSURANCEAugust 2021 - June 2022 (10 months)Montrouge, FranceResponsible for the go-to-market of CrĂ©dit Agricole's payment services. Objective: find winning B2B acquisition mechanics, evaluate scaling potential and target cost per acquisition within large-scale campaigns:âș Identification of profiles and enrichment of customer knowledge in collaboration with support teamsâș Design of the customer acquisition strategy: journey, landing pages (UX + copywriting), tracking plan, acquisition levers to test, sourcing of media agencies, management of tenders.âșLaunch, campaign optimization, and presentation of key learnings.
- CrĂ©dit Agricole GroupeDigital Acquisition ManagerBANKING AND INSURANCESeptember 2019 - October 2020 (1 year and 1 month)Montrouge, FranceResponsible for the development of e-business for individuals and professionals across 39 regional entities:âș Digital acquisition strategy: development, management, and analysis of national performance campaigns: SEA, affiliate marketing, display, retargeting, A/B tests on dedicated journeys & personas...âș Campaign management: agency supervision, budget forecasting, media planning, reporting, and facilitation of working groups involving multiple departments around test & learn initiatives (lead scoring, attribution modeling, group database, etc.).âș Federation of regional entities: facilitation of monthly steering committees to share experiences and best practices, and provide opportunities to implement successful regional tests.
Reviews
Emmanuel
Solstice Lab
Reviewed on 9/24/2024
Excellent work, excellent support.
Vincent greatly helped us in implementing a traffic generation strategy on our site.
The site developed by Vincent has fully satisfied us, and we have a good grasp of it.
The entire team has progressed in marketing topics thanks to him.
Vincent is very experienced, showed a real ability to adapt to our business, and invested himself tirelessly.
In short... 1000 thanks for all the work done.
David
Crédit Agricole Payment Services
Reviewed on 4/6/2022
Web marketing / Sales & Traffic Expert - Recommended!
Recommendations
DC
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Education
- Master in ManagementSKEMA Business School2011* Top 10 Classement France | LE FIGARO 2011 * Top 30 Classement Mondial | Master Management | FINANCIAL TIMES 2010
- Master's degree in Philosophy and Language SciencesUniversity of Reims2008