Freelancer profile translated to English.
Back to original languageAbout Vincent
My name is Vincent Hoftijzer. With Shape Online, I help B2B organizations improve their online marketing strategy. I do this as an independent marketing specialist, primarily for growing companies in IT & Tech.
B2B Marketing Battle Plan
Through my previous experience as a marketing manager at SaaS, tech, and IT companies (including marketing agencies), I have developed a marketing battle plan. With this, I help make the marketing efforts of B2B companies scalable. During a period of six months, I support companies both strategically and operationally in building their marketing foundation, resulting in:
No more wasted budget on marketing efforts that do not align with business objectives
A more mature organization, where ad-hoc marketing is replaced by planned and integrated efforts
A continuous learning process where marketing data provides new insights for further improvement
My approach is analytical, no-nonsense, and focused on achieving measurable commercial impact; from positioning and content strategy to CRM automation and ABM campaigns.
For more info, see also: www. shapeonline . nl
English
Native or bilingual
Dutch
Native or bilingual
Can work on-site
Sittard (up to 50km)
Experience
- FreelanceHead of MarketingDecember 2022 - Today (3 years and 8 months)Eindhoven, NetherlandsShape online gets your organization into its best online shape. I help companies improve their (digital) marketing strategy. Specialized in online marketing for IT Scale-ups, SMEs & SaaS companies.
- TilaaMarketing ManagerSeptember 2020 - February 2023 (2 years and 5 months)'s-Hertogenbosch, Netherlands• Gathered the marketing team (4 fte): deciding on roles, job interviews & onboarding, and daily management of team (content, design, growth marketing, SEO, advertising).• Determine, execute and adjust the budgets and marketing strategy.• Implemented HubSpot as a CRM and define sales marketing strategy along with the Sales team.• Rebranding of Tilaa on external marketing channels and website.• Creating multi-year marketing roadmap.• Implementing dashboards and marketing measurements to measure the impact of marketing that tracked leads across the funnel.• Successful sales campaigns with topping the sales targets by 150%• Content creation strategy to optimise the website lead conversion rate to 7%
- GynzyChief Marketing OfficerJanuary 2019 - September 2020 (1 year and 8 months)'s Hertogenbosch, NB, NetherlandsAs a marketing dean I was part of the management team (4 member) and responsible for the (digital) marketing strategy, identifying the needs of our customers and translating these into the marketing mix.
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Education
- Digital Marketing Certified Marketing Software CertifiedDigital Marketing Certified Marketing Software Certified
- Master of Science (MSc)University of Amsterdam2012Master of Science (MSc)