Freelancer profile translated to English.

Description

CMO / VP Growth | European Marketplaces & Scale-ups | Multi-country

I help platforms and tech companies build lasting growth machines, not quick wins.

At Superprof, I led the complete marketing transformation: unifying Brand, Acquisition, and SEO teams, revamping OKRs and Big Bets, and deploying an AI stack strategy across all levers. These are infrastructures the teams continue to operate after my departure.

Over 15 years, I also steered ManoMano's growth strategy (€120M budget, 5 countries, +150% revenue) and halved CAC at Malt across 5 markets. I leave these organizations stronger than I found them.

What sets me apart: I combine C-level vision with hands-on mastery of the modern marketing stack. Python for advanced analytics, n8n for workflow automation, Claude Code for accelerating production and data exploration. No outsourced black boxes: I build, I explain, I transfer knowledge.

My areas of expertise: growth audits (SEO, SEA, Google Ads, CRM, Content, Influence, Social Media), multi-channel acquisition strategy, marketing team structuring, Fractional CMO roles, and coaching on data/automation stacks.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 30km)

Superprof
CMO
EDUCATION AND E-LEARNING
June 2025 - Today (1 year and 2 months)
Org transformation: unified 3 siloed teams (Acquisition, SEO, Brand) into a single Growth Marketing org with shared OKRs, Big Bets framework and a data-first operating model
Growth strategy: defined a 3-pillar strategy (Search Domination / Education Narrative / Tutors as Ambassadors) across 9 Big Bets spanning SEA, SEO automation, brand and community
Performance: segmented SEA campaigns to balance growth, margin and visibility, introducing structured A/B testing to control tCPA algorithm behavior at scale
SEO: diversified beyond Google Search with AI-powered content pipelines, Google Maps domination program and GEO/LLM-driven discovery initiatives
Brand: tutor-first repositioning across 70+ markets, full-funnel messaging strategy, Tier-1 PR placements via proprietary survey data, Ambassador Reward Program
OKR Marketing Automation GEO Google Ads Influencer Marketing
Malt
VP Growth
HUMAN RESOURCES
September 2023 - June 2025 (1 year and 9 months)
Growth org leadership: managed 4 sub-teams (Field Marketing, Demand Gen, Website/CRO, Marketing Ops) of 15+ FTEs across DE, UK, FR, ES and Benelux
CAC & Payback optimization: introduced CAC payback as north star acquisition metric, driving CAC divided by 2 and reducing payback to 6 months (SMB) and 12 months (Enterprise)
Demand Generation & ABM: shifted lead gen from volume to quality, aligning MQL/SQL with Sales and launching ABM program to drive upmarket penetration into Enterprise segments
SEO restructuring: overhauled technical SEO across Core Web Vitals, profile indexation strategy and searchdexing architecture to maximize crawl efficiency at scale
Marketing Ops: built full lead lifecycle infrastructure on Salesforce and HubSpot covering data collection, enrichment, behavioral segmentation and multi-channel activation
SEO Audit Demand Generation HubSpot Growth Marketing Paid Ads
ManoMano
VP Growth & Digital Marketing
CIVIL ENGINEERING
October 2019 - July 2023 (3 years and 9 months)
Growth org leadership: built and led a 25+ FTE team across Acquisition, SEO, CRM, content and loyalty, operating an eight-figure budget across DE, UK, FR, ES and IT
Full-funnel strategy: defined and executed AARRR growth model, collaborating with Product, Data and Tech C-levels to steer company-wide OKRs
Performance & B2B: drove GMV x2.5 over the period including a B2B channel built from scratch contributing 25% of total revenue