Vincent Hégo

Freelance SEO & GEO Consultant at vincenthego.com - Natural referencing for brands, SMEs, and startups

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Since June 2022, I have been working as an independent SEO consultant and trainer under my brand vincenthego.com.

I support a wide variety of clients in improving their natural referencing and growing their qualified organic traffic: artisans (plumbers, local SMEs), software and SaaS editors, e-commerce businesses, content creators, as well as major brands like Bosch, Lindt, and Decathlon.

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RESPONSIBILITIES

- Definition and management of tailor-made SEO strategies adapted to each sector

- Ongoing support for clients on a monthly retainer basis

- SEO training and coaching for entrepreneurs and marketing teams

- Strategic advice on organic visibility and traffic acquisition

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TASKS PERFORMED

- Comprehensive technical and semantic SEO audits

- On-page optimization (structure, tags, internal linking, lexical field)

- Strategic keyword research and search intent analysis

- Content strategy and editorial calendar

- Link building strategy and quality backlink acquisition

- Technical optimization (Core Web Vitals, speed, indexing, mobile)

- Local SEO for artisans and local businesses

- GEO (Generative Engine Optimization): optimizing visibility in generative AI (ChatGPT, Claude, Perplexity, Gemini)

- Reporting and performance tracking

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RESULTS ACHIEVED

- Sustainable growth in organic traffic and Google rankings for supported clients

- Support for diverse projects, from local plumbers to international key accounts

- Training hundreds of entrepreneurs in SEO through THE SEO TRAINING

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Skills used: SEO, GEO, natural referencing, SEO audit, local SEO, content strategy, link building, on-page optimization, SEO training, consulting, growth.

SEO Lead at Waalaxy - Growth of organic traffic from 300 to 8,200 visitors/day in 6 months

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As SEO Lead at Waalaxy (LinkedIn automation and B2B prospecting SaaS), I managed the entire natural referencing strategy and boosted the blog's organic traffic from 300 to 8,200 visitors/day in just 6 months.

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RESPONSIBILITIES

- Definition and management of the overall SEO strategy (technical, semantic, content, link building)

- Management of content production and briefing of writers

- Strategic keyword research and search intent analysis

- Performance monitoring and reporting via Google Search Console, Google Analytics, and Ahrefs

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TASKS PERFORMED

- Comprehensive technical SEO audit and corrections (indexing, speed, Core Web Vitals, internal linking)

- On-page optimization of articles and pages (Hn tags, title and meta tags, lexical field)

- Building a semantic cocoon and a user-intent-oriented structure

- Development of an editorial calendar aligned with high-potential keywords

- Link building strategy and acquisition of quality backlinks within the niche

- Semantic optimization and enrichment of the lexical field of existing content

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RESULTS ACHIEVED

- Organic traffic multiplied by 27 in 6 months (300 to 8,200 visitors/day)

- Ranking on the first Google page for numerous competitive keywords

- Sustainable and long-term growth in brand visibility

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Skills used: SEO, natural referencing, SEO audit, content strategy, link building, on-page optimization, semantics, Ahrefs, Google Search Console, growth.

Freelance SEO Consultant at Systeme.io - SEO coaching and strategy for members

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As a freelance SEO consultant for Systeme.io (all-in-one platform for marketing and online business creation), I supported members subscribed to the unlimited offer through personalized SEO coaching sessions.

My mission: to help each client improve their natural referencing and generate more qualified organic traffic to their sales funnels, websites, and blogs.

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RESPONSIBILITIES

- Individual SEO coaching for Systeme.io members

- Personalized diagnosis of each client's natural referencing

- Strategic recommendations adapted to each person's level and objectives

- Simplification and transmission of SEO best practices to non-specialist entrepreneurs

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TASKS PERFORMED

- SEO audit of members' websites, blogs, and sales funnels

- Strategic keyword research adapted to each theme and market

- On-page optimization of pages and articles (structure, tags, lexical field)

- Advice on content strategy and editorial calendar

- Recommendations for link building and quality backlink acquisition

- Improvement of website structure and user experience (UX)

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RESULTS ACHIEVED

- Autonomous SEO skill development of supported members

- Concrete improvement of client projects' visibility and organic traffic

- Educational support for numerous entrepreneurs towards a sustainable SEO strategy

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Skills used: SEO, natural referencing, SEO coaching, SEO audit, content strategy, on-page optimization, link building, keyword research, entrepreneur coaching.