Freelancer profile translated to English.

Description

Hello and welcome to my Malt profile! I've just joined the community! Visit my website for more information: vincentgasparini.fr

Need help achieving your marketing goals? 💪 I can assist you from both a strategic and operational perspective.

With over 5 years of experience in the field, both client-side and agency-side, I am involved in the following projects:

► Webmarketing Strategy Consulting

► Lead Generation:

1. Advertising campaigns on Facebook / Instagram / Snapchat Ads / Messenger / WhatsApp / Linkedin / Twitter

2. Google Ads advertising campaigns

3. Influencer marketing campaigns

► Programmatic Marketing:

1. An audience planning approach to reach the target based on their online behavior

2. Ensure omnipresence on audience hubs and thematic sites

3. Multiply contact points with IAB and native Ads formats

4. Optimize strategies with a high-performing algorithm

► Tagging Plan and implementation via Google Tag Manager: If needed, I can help you better collect, monitor, and analyze your data to track your visitors' behavior and thus improve your strategy and marketing campaigns.

► Emailing / SMS: creation, writing, and sending

► Presentation of results in the form of Dashboards (Data Studio, ATinternet)

My motto: Test & Learn. I carefully analyze my actions using Web Analytics tools (Google, ATinternet) to be in a continuous optimization logic. I am always attentive to the return on investment of my various actions.

I also offer to train your internal teams on webmarketing topics.

Ready to achieve your goals? Feel free to contact me, it's no-obligation!

Languages

Spanish
Basic
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Brest (up to 30km)

Groupe Crédit Agricole
Traffic Manager
BANKING AND INSURANCE
January 2020 - Today (6 years and 5 months)
Quimper, Bretagne, France
Define the customer acquisition strategy, supervise advertising purchases and technical implementation, and ensure campaign monitoring.
Objectives: Increase company visibility, promote our products during promotional campaigns.
Regular presentation of results (in the form of dashboards, traffic figures, statistics...).
E.Leclerc Pont l'Abbé
Digital Marketing Manager
December 2015 - January 2019 (3 years and 1 month)
COMMUNICATION: • Strategy Definition: BRAND CONTENT, CONTENT MARKETING, and mobile first • Management and Implementation • Implementation and deployment of acquisition webmarketing levers (SEO, SEA, Display, Emailing, Social Media, websites, mobile app, in-store marketing, social Ads, videos, SMS) • Sourcing and establishing partnerships with influencers • Performance Monitoring: KPI definition, tracking tool deployment, analysis, and recommendations.
MARKETING: • Definition and implementation of an AGILE strategy to blend human and digital in-store for a unique, seamless, and personalized experience • Drive marketing through DATA (deployment of a new CRM) • Influence in-store purchases via digital (web-to-store and mobile-to-store operations, store marketing, in-aisle kiosks, in-store notifications, customer journey analysis, IoT, bots) • Restore customer satisfaction and well-being in-store • Engage in conversation with the customer, build a community, connect fans with each other (via social media) • Collaborate with users by leveraging consumer ideas, initiatives, and goals (monitoring, round tables) • Open brand content control to consumers • Performance Monitoring: KPI definition, tool deployment, analysis, and corrections.
CCI de Brest - Aéroport Brest Bretagne
Webmarketing Officer
October 2014 - September 2015 (11 months)
Guipavas, Bretagne, France
Airport website administration: editorial content production and SEO (CMS webpublishing). Mobile and desktop display campaigns: media plan definition, communication plan creation, campaign monitoring. Social media manager: Community management (Facebook). Social gaming: Creation of contests via Socialshaker. Project development: newsletter, mobile app, booking engine for stays (affiliation).