About Vincent
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- L'OREALDigital Media Manager (Social & Advocacy)January 2023 - March 2026 (3 years and 2 months)Management and design of the digital strategy for 3 brands: La Roche-Posay, Vichy, and CeraVe – MENA-DROMCOM-SSA region.Development of advertising campaigns (Meta, Tiktok, and Youtube).Management of advocacy campaigns (briefing, profile validation, content).Analysis and optimization of paid and organic performance.Cross-functional coordination with creative and media agencies, traffic managers, and data analysts.Direct consultation with clients and distributors: scoping, recommendations, topic prioritization, and editorial choices.
- N&VPaid Social ConsultantSOCIAL NETWORKSApril 2021 - Today (5 years and 4 months)Paris, FranceSince April 2021, I have been working for myself.I assist various clients with social media missions.• Social Media Strategy Development• Creation and management of advertising campaigns (Facebook, Twitter, Instagram, LinkedIn, Snapchat, Tiktok, YouTube)• Statistics analysis and optimization.• Support: creation of editorial calendars, content creation, moderation, publication.• Client relationship managementIn 2022, I worked for 5 months at Dentsu iProspect, primarily for Société Générale and KFC clients.I have also supported clients/brands of all sectors and sizes such as Danone, Clarins France, Urgo, Paris 2024, Maison Montfort, Geoxia, and Leclerc Voyages.
- SOFTEAM AgencySocial Media ManagerDIGITAL AND ITNovember 2016 - March 2021 (4 years and 4 months)Région de Paris, France-Social Media ManagerEnsure the proper implementation of the social media strategyClient support: relationship management, consulting, development and presentation of recommendationsClient retentionCreation and presentation of reports to various stakeholdersBenchmarking, market research, and response to tendersManagement and training of 3 collaboratorsMonitoring and analysis of budget adherence per project-Community Manager / Content ManagerCreation of editorial calendarsProficiency in monitoring tools (Hootsuite, Onlypult, Facebook Insight, Twitter Analytics, Redmine, Toggl, Toolbox)Regular monitoring using dedicated tools (Talkwalker, TweetDeck, SocialBakers)Livetweets during French Football team matches (SoLive, Content Stadium)Expertise in media buying (Facebook Ads Manager, LinkedIn Campaign Manager, Snap Ads Manager)Content creation for events (Lives, Ricoh Theta 360, Osmo, Reflex)Moderation and crisis management- Project ManagerFacilitation of editorial committeesGraphic design, briefing, and client validationKPI analysis & monthly/annual reportingConsulting and support for special operationsImplementation of special operations requested by the clientClient referencesEDF (@energiedufoot / @energiedusport)Bourget Air Show (@salondubourget)Renault (@GroupeRenaultFr / @DaciaFrance)ACO (24heuresdumans)Amundi (@Amundi_FR / @Amundi_ENG)City of Marseille (@marseilleville)Cooper Laboratory (@EtiaxilFrance)AKOR Alternance (@AkorAlternance)ST Microelectronics (@STMicroelectronicsFrance)SMACL (@SmaclAssurances).
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Education
- Master 2 Management of Sports Events and Leisure (MELS)Université Paris Sud (Paris XI)2016Formation de management du sport spécialisée dans le marketing du sport et l'événementiel sportif Nombreux intervenants professionnels du sport business Stage de fin d'étude de 6 mois à effectuer en Février 2016
- Master 1 Management of Sports Events and Leisure (MELS)Université Paris Sud (Paris XI)2015