Freelancer profile translated to English.
Back to original languageAbout Vincent
I increase your revenue by optimizing your conversion and sales funnel.
+20% in revenue on average for VSEs/SMEs and e-merchants.
Many companies invest in SEO, advertising, or social media... but fail to convert their visitors into customers. The problem isn't always traffic. In most cases, it's conversion.
That's where I come in.
My job is to analyze what's blocking your customer journey, understand your visitors' behavior, and implement concrete actions to improve your results.
I specialize in:
Conversion Rate Optimization (CRO)
Sales funnels
User Experience (UX)
Lead generation
Marketing performance and ROI
My approach is based on neuromarketing, data, and field experience. Specifically, I identify what triggers a purchase decision, what hinders your prospects, and how to adjust your messages, pages, and journey to improve your performance.
I also use AI as a tool for analysis and optimization, but always in service of concrete actions.
Results achieved with my clients: +20% in revenue on average
+27% conversion rate
+180 companies supported
I can help you with tasks such as:
- a complete audit of your conversion and funnel
- Optimization of your pages (website, landing pages, e-commerce)
- Improvement of your sales funnel
- Structuring your acquisition and conversion
- Overall marketing optimization
I mainly work with leaders of VSEs/SMEs, e-merchants, or B2B companies who want to generate more leads and improve their profitability.
I am co-founder of lucioles.agency (neuromarketing). I have supported over 500 companies.
If you already have traffic but your results are not up to par, let's discuss!
French
Native or bilingual
English
Conversational
Can work on-site
Nantes (up to 50km), Rennes (up to km), Angers (up to km), Paris (up to 50km)
Experience
- Lucioles.agencyConversion & Neuromarketing ExpertCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 7 months)Nantes, FranceI assist VSE/SME leaders, e-merchants, and B2B companies in increasing their revenue by optimizing their conversion and customer journey.In most cases, companies already generate traffic (SEO, Ads, social media) but struggle to effectively convert it into customers. The problem is rarely acquisition, but rather how users perceive, understand, and experience the offering.My work involves precisely identifying these friction points and optimizing the entire sales funnel.My unique approach combines neuromarketing, neuroergonomics, and data.I have notably developed Neuropersona, a method that goes beyond the classic persona by integrating the cognitive and emotional mechanisms that influence decision-making. This allows for a deep understanding of:purchase triggersunconscious barriersreal expectations behind behaviorsConcurrently, I apply neuroergonomics principles to design more intuitive, clearer, and effective journeys, reducing cognitive load and facilitating decision-making.I specialize in:conversion rate optimization (CRO)sales funnelsuser experience (UX) and customer journeyslead generation and marketing performancedata analysis to improve ROII also use AI as a tool for analysis and optimization to accelerate decision-making and improve the effectiveness of implemented actions.Missions range from strategic audit to operational support, with a strong results-orientation.Some results achieved: +20% in revenue on average+27% conversion rate+180 companies supported
- VERY DIGITALE-commerce Consultant and Growth MarketerE-COMMERCEOctober 2016 - August 2025 (8 years and 10 months)Nantes, FranceWith VERY DIGITAL, my SASU structure, I support you in developing your e-commerce business and your digital strategy more broadly.Skills developed: E-commerce, Growth Marketing, UX, sales funnel, and neuroergonomics.This has involved nearly 170 clients of all sizes across France.
- E-commerce site audit (Deliverable or video)
- E-commerce business plan to help you estimate your e-commerce and digital marketing investments, market research, offer optimization
- Pre-sales support for agencies
- Business Analysis, strategy, writing specifications, selection assistance, tenders
- Assistance in recruiting internal talent
- Mentoring to achieve your goals and develop skills
- Monitoring of tracking indicators (KPIs) and dashboard design
- Project Management
- CRO and UX optimization + neuroergonomics
- Use of ChatGPT in all stages
100% results and ROI-oriented approach - SYNOLIAE-commerce Consultant, Business Analyst, and Project ManagerDIGITAL AND ITApril 2012 - February 2016 (3 years and 11 months)Levallois-Perret, France• Lead for e-commerce activities at the Levallois-Perret agency.• Creation and consolidation of partnerships with software vendors and agencies.• Pre-sales: lead qualification, needs analysis, recommendations, and quoting. Clients included: Trigano, Citypharma, Lafuma, Anne de Solène, Ctendance, Coca Cola, 123 Elec, Renault Sport, Habitat Automatisme...• Use of Magento, Prestashop, Sugar CRM, Orocrm, and Qlikview platforms.• Creation and management of the consulting department to support clients' growth through a cross-channel e-commerce digital strategy.• Consulting missions: audit, strategic choices, market research, business model definition (Lean Canvas), business plan, change management, analytics and BI, CRM recommendations, specification writing. ROI-oriented approach.• Project Manager for Coca Cola France.• Speaker (Bargento, RBS Day, internal events, webinars).• Training at specialized digital schools and for clients.• Media contributions (Chef d'entreprise, Entreprise connectée).
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Education
- Web and Web Marketing Project ManagerDIGITAL CAMPUS2012- Gestion de projet web - Transformation digitale - Stratégie digitale - E-commerce - Webmarketing, stratégie marketing - Webdesign - Développement (Html, CSS, PHP...) - Stop motion
- Trainer CertificateLe Français & Moi2017Formation pour devenir un bon formateur ! - Conception de formation - Pédagogie - Choix des outils - Gestion des rythmes, des stagiaires