Freelancer profile translated to English.

Description

Head of Marketing & Product with over 10 years of experience in e-commerce and consumer goods. I support companies in the acceleration or transformation phase in structuring their growth: marketing strategy, product development, pricing optimization, digital performance. Experienced in managing scopes > €30 million and simultaneously improving growth and profitability.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Cheerz
Head of Product and E-Merchandising
E-COMMERCE
January 2025 - January 2026 (1 year)
Paris, France
Management of product and merchandising teams (8 people)
• Rationalization of the portfolio (refocusing on core categories €25M) → +7% growth
• Gross margin 67% → 69% through pricing & product mix revamp
• Launch of 5 premium products (€1.7M / 12 months, ~5% of turnover)
• Conversion 3.4% → 3.6% | Average basket +4% (38+ A/B tests)
• Structuring of performance & efficiency-oriented teams and processes
Product Development Web Marketing Strategy Multi-channel Marketing Branding
Storio
Marketing Strategy Manager
August 2020 - November 2024 (4 years and 3 months)
Paris, France
Management of the Paris Office and a team of 4 unit managers
• Management of marketing & sales strategy for 3 years → +17% growth in France
• Management of the post-Covid & post-M&A phase (local organizational restructuring)
• Budget management & multi-channel trade-offs (Leadership Team reporting).
• €2M incremental revenue (ROI 5.8).
• Pricing and promotional plan optimization | Launch of new channels (TikTok, partnerships, offline).
Ashenfeld
Co-founder
June 2017 - July 2019 (2 years and 1 month)
• SGD 100k revenue in 24 months | E-store + 2 physical stores
• Collection design & material sourcing
• Branding, packaging & digital acquisition
• International development (Singapore, Dubai)