Vincent De La Bretesche

- Suez (6 months): CRM Salesforce transition manager (B2B sales) for the Organic branch.

User support (support, training, adoption)

Data migration

Scoping and monitoring of developments

- Groupe Safo: Scoping (3 months) of the B2B e-commerce project redesign

- Bio c' Bon: Scoping (4 months) then internal project manager (12 months) of the CRM Salesforce project: Relationship marketing, supplier relations, complaint management, Store CRM.

- Scania - Scoping of the B2B Salesforce CRM project (4 months). Extension of CRM usage from one to three complementary sales forces + functional enhancements.

- Euridis, ISG, Albert School (business school): Lecturer in Sales Methods, CRM, and Change Management

- HubSpot: HubSpot Sales trainer (SME & Mid-market clients)

- For a regional bank (5 months), marketing team transformation project (65 people): Redesign of the organization to transition to digital marketing 2.0. Diagnosis, implementation plan (HR, organization, tools, and software), training in methods and tools (marketing automation, relationship journeys, DMP)

- For an industrial aerospace SME (3 months): Scoping, steering, and product ownership of the Salesforce CRM project (Sales Cloud + Service Cloud), training sales representatives on the tool and new sales methods

Manager/consultant within the Salesforce Integration / CRM SaaS Business Unit (growth from 7 to 70 people in 5 years)

Approximately 100 customer relationship transformation projects with Salesforce: CRM, B2B/B2C e-commerce, marketing automation, data visualization...

▫ Qualification of projects (consulting methodology) and management of implementation missions (consulting, integration, and change management).

▫ Scoping, Product Ownership, and user training

▫ Member of the BU's management committee.

Salesforce functional expertise

Sector expertise: Agri-food, banking & insurance, industry

Digital E-commerce Agency: Consulting, design, and delivery

Sales Manager for a Retail portfolio: e-commerce projects, in-store digitalization, or new business models. Response to tenders, coordination of pre-sales, and project delivery monitoring

Functional expertise: consulting, E-commerce, in-store digitalization

Sector expertise: retail