About Vincent
đ Expert Amazon | Amazon Ads | Amazon Seller & Vendor
- Complete management of your Amazon Ads campaigns
- Listing optimization and Amazon SEO
- Growth strategy for your Amazon brands, Seller or Vendor
- Competitive analysis and Amazon keyword research
- Training and support for Amazon Ads management
- Advertising platforms: Amazon Ads, Meta Ads, Google Ads, TikTok Ads
- Keyword analysis, sales tracking, competitive intelligence: Helium 10, Data Dive
- Pricing & commercial strategy: Keepa
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- NAOS
On Malt
Amazon Dashboard via Power BIFASHION AND COSMETICSFebruary 2026 - March 2026 (1 month)- Business Design & Definition of Business Cases: Translating strategic objectives into actionable performance indicators (KPIs). Defining priority "Use Cases" to structure performance analysis.
- Data Validation & Reliability: Managing the technical validation (QA) phase to ensure the integrity of data from Amazon APIs and guarantee the accuracy of reporting by marketplace.
- Coordination & Change Management: Liaison between technical teams and business departments. Leading presentation and training sessions for international teams to facilitate tool adoption.
- BMS InternationalAmazon Brand Manager & Lead AdsE-COMMERCEMay 2022 - January 2026 (3 years and 8 months)Grand Baie, Mauritiusâ Objective:Accelerate growth and profitability on Amazon for high-volume brands.â Achievements:Managed and optimized Amazon Ads, Amazon DSP, and External Traffic Acquisition campaigns (Google Ads, Meta Ads, Affiliation) for Amazon Seller and Amazon Vendor accounts (Annual Budget of âŹ7 million) - Advertising Budget x2 in 4 years (âŹ3.5m => âŹ7m), while reducing TACOS from 8.5% to 7%.Managed a product portfolio (âŹ15 million in annual revenue): Pricing, Listing Optimization, Market Analysis, Competitive Intelligence - Revenue multiplied by 5 in 4 years, 9 Best Sellers in their category.Managed 4 Junior Brand Managers, each responsible for âŹ8 million on Amazon Seller and Amazon Vendor.â Technical Stack:Amazon Ads, Amazon DSP, Amazon Seller Central, Amazon Vendor Central, Amazon FBA, Google Ads, Meta Ads, Helium 10, Keepa, Data Dive, PacVue, M19, Excel
- ConverteoE-Commerce Consultant | Ads ExpertCONSULTING AND AUDITSMarch 2018 - May 2022 (4 years and 2 months)Paris, Franceâ Objective:Manage and optimize E-Commerce strategy and media activation for international groups, maximizing business performance through a data-driven approach.â Achievements:Defined and deployed E-Commerce strategies, including audit and acquisition campaign management, pricing definition, and positioning on the Amazon Marketplace.Implemented and maintained tracking (Tag Management, Ad Tech Tools) to ensure data reliability.Designed data management dashboards (Site Centric & Ad Centric) for better performance visibility and faster decision-making.â Technical Stack:Google Analytics, Google Tag Manager, Google Ads, Amazon Ads, Meta Ads, Amazon Marketplace, Looker Studio, BigQuery, Excel, ContentSquare
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Education
- Master of Science in Managementemlyon business school2017Master in Science of Management
- Master of Science in ManagementEast China Normal University2016East China Normal University: Master of Science (M.Sc.) in Management
Certifications
- Amazon Sponsored Ads Advanced CertificationAmazon2005