About Vincent
English
Fluent
French
Native or bilingual
Experience
- Missions diversesData Analysis & StrategyCULTUREAugust 2022 - Today (3 years and 9 months)Paris, FranceMissions:- Handball TV (12/2024 - 10/2025):. setup ofdashboardsonQuickSightfor monitoring about 50 marketingKPIs(levers for audience generation, subscriber conversion,...).analytics engineeringon the data pipeline (Amazon **Athena**, **Glue**, QuickSight).- Trendeo (06/2023 - ...):. **exploratory analyses**: on the source database, consisting of about 50 variables (quantitative, categorical, dates, geographical, and long descriptive texts), and **identification of the most appropriate model families**.. creation ofpredictive models(in **Python**) for macroeconomic indicators (job creation/destruction).- Research project "Echo Chambers" (02/2023 - ...):.advanced questionnaire analysis**: handling of **missing data**, segmentation (clustering by Kmodes with selection of statistically significant attributes), **LLM-based persona assignment. measurement of the impact of enriched metadata on discoverability (experimental design, **DOE**),.SEOandRSOanalysis of the impact of metadata on discoverability. analysis of relationships between metrics (usingRandom Forest**, **ALEs**, and **SHAPmethod, in Python).- AlgoBrain (11/2023 - 01/2024):. detailed analysis of the AI/language market, technologies,typologiesof **players**, and their **strategies**.. definition of thepositioningandmarket penetration strategyfor the target market.- iiconi (09-11/22):. definition of KPIs for monitoring theconversion funnelon the site (up to product purchase) and **CRM campaign performance**,. setup of dashboards onPowerBI**, queries on **SQL Serverfor ad hoc analyses.. management of the ESN developing the application in PO/SCRUM mode
- Pernod Ricard HQData analystAGRICULTUREDecember 2021 - June 2022 (7 months)Paris, FranceMarketing segmentation:- creation of digital audience profiles/personas across the entire customer journey in 12 countries (Asia, America, Europe, Africa), and for specific market targets, using GWI (Global World Index) panel data.- mapping of targets in terms of sociodemographic data, psychographics, interests, behaviors (including media and social networks), and target consistency/hierarchy.- data analysis: segmentation/clustering, statistical confidence threshold on raw panel data.
- ESGBig data course applied to the music industry (Master 2)EDUCATION AND E-LEARNINGOctober 2016 - June 2022 (5 years and 8 months)Paris, FranceSynopsis of the course I designed and taught in Master 2:- mapping of data exchanges in the music industry value chain- the 4Vs of big data- data valorization- behavioral data- recommendations- Big Data project management- identifiers- audio indexing and identification technologies (Music Information Retrieval)- statistical models- Big Data tools- dataviz and dashboards
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Education
- FinanceISG1989Ecole de commerce.
- Advanced Statistical ModelingCNAM2023STA110: modélisation statistique (sélection de modèles, validation, interprétation) dans un contexte général (données continues, discrètes, qualitatives, mixtes) via l'utilisation de méthodes paramétriques (modèles linéaires et modèle linéaire généralisé) ou non-paramétriques.
Certifications
- Relational Algebra with SQL LanguageOPENCLASSROOM