Freelancer profile translated to English.

Description

Founder of Mister Brown Consulting, I have been supporting iconic brands in the beauty, luxury, mass consumption and hospitality sectors for over 30 years (Guerlain, Lancôme, Paco Rabanne, Fekkai, Calvin Klein, Mama Shelter…). I help them gain clarity, differentiation and lasting impact by combining brand strategy, innovation, consumer engagement and 360° activation.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
German
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Rennes (up to 50km)

MISTER BROWN CONSULTING
FOUNDER & CEO
January 2025 - Today (1 year and 5 months)
Building Brands and Accelerating Growth -
 Brand positioning: How to stand out in a saturated market?
 Launch strategies: Approaches to maximize the impact of a product or service launch.
 Digital and social media: Optimizing online presence and creating an effective digital strategy.
 Product innovation: Identifying and developing relevant innovations for your market.
 Communication strategies: Crafting impactful messages to engage your target audience.
 Customer experience: Strengthening loyalty and improving customer relationships.
 Crisis management or turnaround strategies.
 Marketing strategy workshops.
 Coaching for marketing teams or executives.
 Marketing and strategy courses based on case studies.
ACCOR / MAMA SHELTER
CHIEF MARKETING & COMUNICATION OFFICER
HOSPITALITY
June 2020 - December 2024 (4 years and 6 months)
Paris, France
 Mama Shelter is a collection of lively, unique and quirky places around the world, that welcome and are open to all. It boasts 1813 rooms, 13 restaurants and 1170 employees in 12 cities and 7 countries.
 Development of all strategic corporate brand assets (brand strategy, positioning, values, mission, multi-channel 360 brand assets and brand identity).
 Head of Social Media and Influencers strategies.
 Definition of post-COVID strategy country by country including communication on safety measures and development of specific tools in a different context – how to make consumers come to hotels and restaurants when no one is travelling?
BLUE MISTRAL / FEKKAI & BASTIDE
CHIEF BRANDS OFFCIER
September 2019 - May 2020 (8 months)
New York, NY, USA
 Lead strategic 5Y brand positioning and evolution for both brands for current and emerging products.
 Development of all strategic corporate brand assets (brand strategy, positioning, values, mission, multi-channel 360 brand assets and brand identity) for both brands.
 Responsible for all our NPD initiatives (consumer research, benchmarking, concept, lab brief, formula development and testing, packaging, regulatory and compliance) for all categories and regions.
 Develop and lead a pool of internal and external talents (consultant, brand agencies) to support the timely execution of these initiatives.
 Exposed to senior executives at Cornell Capital (private equity fund) and leading role in Board Meetings.

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MAI Master
KEDGE Business School
1991
MAI Master
ESG (Ecole Supérieure de Gestion)
1990
ESG (Ecole Supérieure de Gestion)

Vincent Brun

Strategic Marketing, Brand & Innovation

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