Freelancer profile translated to English.
Back to original languageAbout Vincent
If you are lost or unsure about #digital marketing, you are not/no longer alone. 🤝
I offer you my atypical and strategic approach to spend less on digital advertising while becoming more visible and doing so in a sustainable way, without bullshit, without jargon, while remaining human and pedagogical.
To be brief, I created my first website and its visibility campaign (later called SEO) long before the year 2000 bug. 🤯
I have worked in many agencies of all sizes and I was even in charge of training, a Google conference speaker.
So, like Phoebe from Friends, I'll simply tell you the truth about your digital actions (and more) during hybrid missions combining training, consulting, and coaching to reallocate your budgets towards 100% guaranteed and sustainable results.
Before going further, here is my vision of #Digital, also very briefly:
âś” The internet, likes, and other "quantitative and aggressive" techniques are a distorted lens on the real deal: "product, customer, service, relationship"
âś” Everything must be focused on conversation: the customer is King more than ever (not your ROI)
âś” Conversion is just the beginning of a relationship, not the end: you're not on Tinder, don't manage your brand like a one-night stand
âś” Your employees are your influencers and best advertisements: invest in them to transform them into long-term brand ambassadors
✔ Advertising should only be "the cherry on the Big Mac™" and not the other way around.
âś” In "sponsored post," there is first "post": are your content viral without ads and up to par with your brand and ambitions?
âś” All your investments must nourish your brand AND your employees' branding, not your agency's/media house's
âś” What about your strategy for #Metaverse, #Web3, #AI, #ChatGPT...?
✔ So, what should you bet on without getting lost…?
❤
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Vincent BINETDigital Marketing Consultant and TrainerCONSULTING AND AUDITSAugust 2020 - Today (6 years)Paris, FranceFreelance Digital Marketing Consultant and Trainer for the following clients:- IAE (Sorbonne Business School): creation and presentation of digital marketing training for the MASTER – Brand Management and Communication – M2 – Digital branding and community management – Publications and editorial strategies –- Visiplus (VISIPLUS academy is THE reference for professional digital training with over 10,000 professionals trained and one of the best customer satisfaction rates on the market!): digital marketing pedagogical tutoring- Comundi (Specialist in skills development, Comundi Compétences is one of the leading professional training providers in France): consulting, creation, and presentation of digital marketing training- Iguana Yachts (Yachts, Super Yachts & Mega Yachts Tenders): consulting, SEO/SEA, SMO/SMA, training- Groupe FSC (Leading independent consulting firm in recruitment in France,): consulting, SEO/SEA, SMO/SMA- CartoucheMania (E-commerce site and consumables stores): consulting, SEO/SEA, SMO/SMA- Hubistaff (HR consulting & creation agency - specialist in programmatic recruitment): consulting, SEO/SEA, SMO/SMA- GetLandy (Landing Page Generator): consulting, business development, brand ambassador- WLF Productions (Audiovisual production company): consulting, SEO/SEA, SMO/SMA, training- Paradis Blanc (Ready-to-wear): consulting, e-commerce site creation, SEO/SEA, SMO/SMA, training- Incomed (Adult protection): consulting, SEO/SEA, SMO/SMA, training- Pierrot la Lune (Ready-to-wear): consulting, SEO/SEA, SMO/SMA, training- Du Goudron et Des Plumes Productions (Audiovisual production company): consulting, SEO/SEA, SMO/SMA, training- The Boson Project (Human capital development laboratory): consulting, SEO/SEA, SMO/SMA, training- Patrick Boudet (Journalist, producer): consulting, SEO/SEA, SMO/SMA, training...
- IAE Paris - Sorbonne Business SchoolDigital Marketing InstructorAugust 2019 - August 2020 (1 year)Île-de-France, FranceDigital Marketing Trainer [Partnership / Mission] March 2019 - Present (3 years 8 months) Paris Region, France- Creation of training materials- Presentation of training courses- Training follow-up: Workshop: Snapchat Redesigning a website successfully Workshop: Instagram Optimizing your website to boost your e-commerce E-Marketing and E-Communication Workshop: Amazon Referencing Workshop: Youtube Successfully mixing OOH (Out of Home) / DOOH (Digital Out of Home) campaigns Workshop: Pinterest https://www.comundi.fr/formateurs/7721-binet-vincent.html IAE Paris - Sorbonne Business School Specialized Instructor in Digital Marketing August 2019 - August 2020 (1 year 1 month) Paris Region, France MASTER - Brand Management and Communication - M2 - Digital branding and community management - Publications and editorial strategies Unit Head: Maria Mercanti-Guérin Objectives: 1/ Understand and master content production and editorial strategies; storytelling; influencer and blogger management; community and social network animation 2/ Have a 360° view of media strategies integrating social networks (KPIs, media plans, ROI) 3/ Address certain central themes (crisis management, social commerce)
- SEARCH Y // SEARCH FORESIGHTGuest Speaker & OrganizerRETAIL (SMALL BUSINESS)April 2016 - August 2017 (1 year and 4 months)Paris, FranceJanuary 2019 - March 2019 (3 months) Disney's Newport Bay Club® Avenue Robert Schuman 77700 Chessy- Creation of a dedicated event support- Presentation of a TEDX style conference (25 min)- Organization, presentation of speakers, and management of one of the two rooms during other conferences Find the slides of my conference at SEARCH Y: Is traffic from search still increasing (e.g., "Google dependence": is it serious, doctor?) with the SDI (Search Dependence Index) and exclusive data from Jumpshot on the confirmation of the organic traffic decrease in France ️stats ️search ️seo ️aeo ️position0 ️featuredsnippets ️positionzéro https://www.slideshare.net/search-y/search-y-vincent-binet-le-trafic-issu-du search-continuetil-daugmenter SEARCH Y IS: 25 conferences 2 highlights and news debates 30 French and English speakers 5 exhibitors 800 visitors WHY? An opportunity to meet in a unique venue, share on current topics in SEO and SEA, and get an overview of future innovations planned for Search, decrypted by expert eyes. FOR WHOM? – Search Marketing Experts – SEO/SEA Professionals in agencies/companies – Marketing Managers and Directors, and much more… https://www.search-y.fr/
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Education
- Certificate of Competence in E-marketing and E-commerceLogo of Conservatoire National des Arts et Métiers Conservatoire National des Arts et Métiers2014E-publicité et E-communication E-commerce Marketing électronique Mercatique II : Stratégie marketing Recueil et traitement des données marketing collectées sur Internet : études quantitatives et qualitatives en ligne, Droit des technologies de l'information et de la communication
- SEO FOR GURUSSearch Foresight2018FORMATION STRATÉGIE DE RÉFÉRENCEMENT NATUREL : SEO FOR GURUS (3 JOURS) Les conditions de succès d’un projet SEO ont changé et le moteur Google est toujours plus exigeant. La formation a vocation de former des praticiens aux dernières techniques constituant l’état de l’art en SEO. Leur donner les bases théoriques avancées leur permettant de comprendre les futures évolutions du moteur de recherche et donc de monter en compétence et en indépendance. Cette formation référencement naturel vise un perfectionnement de haut niveau en SEO sur 3 journées pour réussir son plan d’action SEO, prioriser les actions et garantir le succès de son plan d’action. https://www.search-foresight.com/formations/formation-strategie-de-referencement-naturel-seo-for-gurus/