Freelancer profile translated to English.

Description

With over 10 years of experience as a Marketing Director in E-Commerce and Mobile, I now support startups in accelerating their growth.

My areas of expertise include:

- Paid acquisition (Google Ads, Apple Ads, Facebook Ads...)

- Marketing automation (DB analysis, scenario, deployment, analysis)

- Retention & LTV

- Funnel and conversion rate optimization

- Data and tracking

- Optimization of funnels and conversion rates.

Depending on the needs, I intervene operationally on issues or provide support through audits or consulting. I also assist my clients in integrating innovative project management methods.

I am available to discuss your projects.

Languages

Spanish
Conversational
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Toulouse (up to 50km)

Consultant Marketing
Marketing Consultant (Mobile & Web)
E-COMMERCE
March 2018 - Today (8 years and 3 months)
Toulouse, France
My areas of expertise
- Conversion Rate Optimization (Funnel Analysis, A/B Testing, Tracking)
- LTV & Retention Improvement (KPIs, Automation, Database)
- Paid Acquisition (SEA, Social Paid)
- Data (Audit, Deployment, Dashboard Creation)

Key results
- Funnel Optimization (Mobile App): +27% CR
- Google Ads Campaign Outsourcing (Website): +24% new customers / -17% CPA
- Onboarding Redesign (Mobile App): +18% new customers
- Email Retention Scheme and Content Redesign (Mobile App): +32% CLTV
- Data Warehouse Creation (BigQuery based) and KPI Dashboards (Tableau based)
Data Mining Traffic Acquisition Customer Loyalty Emailing Big Query Firebase Google Analytics Consulting
Pictarine
Chief Marketing Officer
E-COMMERCE
March 2016 - February 2018 (2 years)
Toulouse, France
Key achievements:
- Internalization of Google Ads campaigns
- Development of Paid Acquisition Channels (Facebook, Apple Ads, RTB…)
- Deployment of Customer Retention Marketing
- Creation of Referral Campaigns
- Customer Knowledge: Qualitative and quantitative analysis of customer expectations
Traffic Acquisition Customer Loyalty Growth Hacking Data Mining Project Management Team Management
Planet Cards
Marketing Director
E-COMMERCE
January 2007 - December 2015 (9 years)
Toulouse, France
Key results:
- Revenue: from €400k in 2007 to €16M in 2015
- International: Opening of 6 countries including 2 JV creations accounting for 45% of revenue in 2015
- Conversion Rate Optimization: +40%
- EBITDA Improvement: +20%
- Loyalty Improvement: +30% recurring customers
- Integration of CRM and A/B testing tools
- Management: Team of up to 22 people
Marketing Traffic Acquisition Customer Loyalty Team Management Project Management CRM

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Bachelor of Business Administration
Institute of Technology Tralee (Ireland)
2005
Formation Marketing 360° (Stratégie, Statistiques, Outils opérationnels) réalisée en Irlande
Master 2 High-Tech Marketing
IAE Toulouse
2006
Formation de marketing orienté sur les compétences E-Commerce: SEO, SEA, Emailing...

Vincent Bilak

Marketing Consultant / Acquisition / Growth Hacking

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