Vincent Berard

Hello!

I am a freelance senior AI Art Director and Creative, based in Paris, with over 18 years of experience. From films to digital campaigns, from print to mobile and direct experiences, I support national and international brands in shaping relevant and sustainable ideas.

Over the years, this work has been recognized with about thirty creative awards and numerous won tenders.

After ten years in agencies, I now work independently, with the same requirement: to find the right idea, the one that structures the rest.

For the past three years, I have also been actively integrating artificial intelligence into my practice. An additional tool to accelerate exploration, test directions, enrich creative avenues, and always return to the essential: the idea.