Vimei Tay

. Campaign & Team Leadership - Lead a lean marketing team, driving clarity, execution flow, and fast decision-making across campaigns

• Brand & Marketing Strategy - Develop emotional, story-led campaigns across PR, influencer, social, and sponsorship . Customer & Community Engagement - Build human-first content and ambassador moments to grow brand connection and loyalty . Sponsorship & Partnership Strategy - Create pitch decks and brand stories that attract lifestyle, wellness, and premium sponsors

• Event Branding & On-Ground Flow - Oversee visuals, messaging, and campaign energy across SCORE's major public events . Digital Content & Visual Direction - Shape social content with fast Canva/Al visuals that match brand voice

Human Pharma Services Manager

• Spearheaded multiple national and regional conferences, receiving positive feedback for setting new benchmarks in event excellence.

• Elevated event execution standards by introducing innovative strategies that drove customer engagement and reinforced brand messaging.

• Streamlined vendor management processes, negotiating better terms and expanding vendor listings for cost efficiency. . Partnered with the Brand Team to conceptualize high-impact events aligned with strategic goals, ensuring brand recall and customer satisfaction.

• Introduced creative solutions for market-leading product launches, contributing to increased share of voice (SoV) and business growth.

• Consistently recognized for exceptional organizational skills and successful event delivery. engagement while reducing costs. Replaced traditional and introduced the Transformation Wall and Hall of Fame to elevate the Outcome: 20% reduction in event costs, with a 30% increase in employee participation and engagement.

helping

• Delivered immersive, high-end incentive travel experiences that enhanced customer satisfaction and loyalty.

• Led end-to-end event management for global clients, from budgeting and vendor coordination to on-site execution and post-event evaluation.

• Successfully aligned events with client business strategies, driving engagement and exceeding set objectives.

• Innovatively managed logistics, ensuring flawless execution while adhering to tight deadlines and budget constraints.