Pierre Villetard De Laguérie

Run Live Media supports premium display advertising agencies with their adtech / AdOps, marketing, and sales challenges.

Proficient adservers: Google Ad Manager (GAM), Smart Ad Server, Xandr.

Examples of missions:

Adserver migration / secondary adserver deployment

Creative template development: video skinning, parallax, HTML5, etc.

Header bidding / CMP / Eyeo implementation

Audit and optimization of technical integrations to improve visibility and reduce discrepancies

Implementation and operational management of programmatic audience extension offers (DV360 seat)

Examples of clients: TF1 Publicité, 366, CMI France, Groupe Sud Ouest, Lagardère, Infopro digital, IT News Infos, Egora, Weka Media...

Sales:

Management of 4 sales representatives.

Definition and implementation of sales policy (levers, pricing, offers)

Sales management with media agencies and advertisers (car manufacturers, insurance, and credit).

Negotiation of annual framework agreements

Management of integrated partnerships (insurance / credit)

Revenue achieved in 2015: 3.8 million EUR

Marketing:

Creation and updating of sales presentation materials.

Examples of offers launched: monetization of unsold inventory via RubiconProject and Google ADX (07/2013), multi-site skinning (01/2014), 100% MEN coupling offer (07/2015), mobile offer (09/2015), OPS offer (09/2015)

Relationship management with Médiamétrie, KantarMedia, OJD, EDI, OffreMedia

Updating the website www.motorsregie.com and the agency's social networks.

Operations:

Management of two Traffic Managers

Definition and implementation of campaign launch and monitoring processes.

Steering technological choices.

Knowledge of trafficking (Open Adstream and Smart AdServer).

Management of RubiconProject and Google Adx (blacklists, floor prices, PMP).

Publisher relations:

Recruitment of external publishers (www.autoscout24.fr, www.paruvendu.fr/auto-moto, www.leblogauto.com, www.auto-selection.com, www.fiches-auto.fr)

Contract negotiation, implementation of new formats, management of billing requests.

Financial management:

Definition and implementation of billing and publisher payment processes.

In conjunction with the finance department, management of monthly and annual closings.

Contact person for auditors