About Viktor
French
Native or bilingual
English
Fluent
Experience
- Eliona ExtensionMarketing OfficerFASHION AND COSMETICSMay 2025 - December 2025 (7 months)Montreal, QC, CanadaAt Eliona Extensions, a premium brand specializing in hair extensions in Montreal, I contributed to developing the company's organic visibility and optimizing its digital journey.My role primarily focused on managing and optimizing the WordPress site, writing SEO-optimized blog posts, updating web content, and continuously improving existing pages. The objective was to strengthen the brand's presence on search engines, improve content clarity, and support qualified lead acquisition.I worked on content designed to address the search intentions of clients and industry professionals: hair extensions, care tips, salon expertise, premium services, and hair-related issues.I also monitored marketing KPIs to analyze content performance, identify the most relevant topics, and adjust actions based on observed results.Finally, I participated in content distribution on social media and video production to support the brand's overall visibility.Skills used: WordPress, SEO, SEO writing, natural referencing, web content, organic acquisition, web optimization, user journey, performance analysis, KPI monitoring.
- Ouest-France Emploi | Additi MultimediaWeb Content OfficerPRESS AND MEDIASeptember 2023 - September 2024 (1 year)Rennes, FranceAt Ouest-France Emploi, I contributed to the organic acquisition development of a media brand specializing in employment, recruitment, and training.I primarily focused on writing SEO-optimized web content for B2B and B2C audiences: candidates, recruiters, companies, HR professionals, and individuals seeking employment-related information.I worked on topic research, editorial structuring, writing SEO articles, and optimizing content based on search intentions. The goal was to produce useful content, visible on Google, and capable of attracting a qualified audience.I also participated in creating lead magnets, with a focus on lead generation, prospect capture, and enriching the brand's marketing journey.KPI monitoring allowed me to analyze content performance, identify the most promising topics, and adjust editorial actions based on observed results.Additionally, I contributed to content promotion on LinkedIn to support its distribution to a professional audience.Skills used: SEO, SEO writing, web writing, content marketing, organic acquisition, lead magnets, lead generation, editorial strategy, performance analysis, KPI monitoring.
- Agence Madi StreamMarketing OfficerPRESS AND MEDIASeptember 2022 - September 2023 (1 year)Rennes, FranceAt Madi Stream, I worked on producing web content optimized for organic visibility, primarily focused on influencer marketing and digital strategies.I wrote SEO articles, structured editorial content, and analyzed performance to align topics with search intentions and enhance organic visibility. The objective was to produce content capable of generating qualified visibility, reinforcing the agency's expertise, and supporting its organic acquisition.I also contributed to content distribution across various channels, including YouTube, Instagram, and TikTok, to amplify reach and engage relevant audiences. This involved creating YouTube videos, from ideation to scriptwriting, editing, and publishing.KPI monitoring enabled me to identify the most effective topics, formats, and channels to progressively adjust the content strategy.Skills used: SEO, SEO writing, editorial strategy, organic acquisition, content marketing, performance analysis, YouTube, social media, video editing.
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Education
- MBA Expert2024MBA Expert
- L3 Webmarketing & Social Media2022L3 Webmarketing & Social Media