Freelancer profile translated to English.
Back to original languageAbout Viktoriia
Looking to start or grow youronline presencewithout wasting time?
I assist freelancers, businesses, and associations with:
- Creating or redesigning theirwebsites(WordPress or Wix)
- ManagingSocial Media(account creation, engagement, visual and written content)
My **approach**: **simple**, clear solutions adapted to your budget.
Objective: to help you **be visible**, gain credibility, and **attract new clients**.
Russian
Native or bilingual
French
Native or bilingual
Norwegian
Basic
English
Native or bilingual
Can work on-site
Strasbourg (up to 50km)
Experience
- Groupe StudyramaWeb WriterJanuary 2022 - July 2022 (6 months)Île-de-France, France• Media monitoring• Writing news articles (hot/cold)• Publishing content via CMS• Taking and transcribing interviews• SEO optimization (software: Semji)• Updating Studyrama website content• Participating in press conferences• Proofreading and formatting articles• Analyzing news on secondary and higher education• Designing, filming, and editing videos for social media (street interviews and short-form videos)• Processing press releases and writing articles based on them
- YoureeDigital Marketing ManagerSOFTWARE PUBLISHINGSeptember 2022 - December 2023 (1 year and 3 months)Paris, France360° Marketing Strategy:➣ Development and deployment of the overall B2B and B2C marketing strategy: Creation and implementation of a marketing strategy aligned with Youree's growth objectives.➣ Social media content strategy: Development and organization of the content plan for LinkedIn, Instagram, Facebook & Twitter, community management➣ SEO Strategy➣ Paid acquisition strategy (Google Ads, Meta Ads, Linkedin Ads)➣ Press relations strategyContent Creation and Management:➣ Writing and copywriting: Production of blog posts, newsletters, acquisition emails, social media posts, and user workflow content.➣ Audiovisual creation: Filming, editing, and publishing videos for social media and the website, and designing visuals (ads, infographics, social media visuals).➣ Web design and UX: Designing new product pages and landing pages with a UX approach to maximize user experience.📈 SEO and Traffic Acquisition:➣ SEO strategy audit and adaptation➣ SEO content creation➣ Google Ads Campaign Management➣ Link building management➣ Monitoring acquisition KPIs & reporting➣ Tracking market trends and keywords to refine content and acquisition strategy.Additionally:➣ Website management and updates on WordPress CMS➣ Community Management➣ Management of customer communication campaigns (mailing, newsletters, satisfaction surveys, polls, etc.)➣ Performance monitoring and reporting➣ First-level customer support
- RTE internationalCommunication & Marketing AssistantENERGY AND UTILITIESJanuary 2024 - June 2024 (5 months)Paris, France• Redesign of the Rte international website (redesign, content renovation)• Management and publication of content for the Rte i website• Redesign and update of internal and external communication materials• Social Media Management for LinkedIn• Design and creation of video content for external communication• SEO optimization of the website
Recommendations
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Education
- Master in Communication and Writing for MultimediaUniversité Paris Nanterre2024Mon Master en Information-Communication, spécialisé en communication rédactionnelle multimédia, m’a permis d’acquérir des compétences solides en rédaction web, conception de contenus, stratégie de communication (interne, externe et de crise), marketing de marque, référencement SEO/SEA, community management, storytelling transmedia, création visuelle (PAO, web design) et gestion de projet. Il combine approche théorique et savoir-faire pratique en édition, veille, traitement de données et communication numérique.
- Master's Degree, Literature and MultimediaFaculté des Lettres Sorbonne Université2022Ce diplôme m’a permis de développer une solide culture en communication, création littéraire et audiovisuelle, ainsi qu’une sensibilité aux enjeux contemporains des médias. J’y ai acquis des compétences en écriture journalistique, en techniques numériques appliquées à la création, en analyse des productions médiatiques et cinématographiques, ainsi qu’une bonne compréhension du monde éditorial.
Certifications
- Google Ads Search CertificationGoogle Digital Academy2024