Freelancer profile translated to English.

Description

You want campaigns that deliver measurable results – and creatives that match. I provide both from a single source.

With over 7 years of experience in digital media – including 6 years at Ströer Digital Media and 1 year as Planning & Consulting Manager at dentsu – I have planned, implemented, and optimized campaigns with budgets of up to €1 million on Google Ads, Meta, YouTube, and Programmatic Networks.

What sets me apart from traditional performance marketers: I also produce the content. From campaign strategy and creative conception to final video production – all in one workflow, without friction between strategy and execution.

Example from practice: Recruiting campaign for an orthopedic practice – 31 qualified leads in 2 weeks with a budget of €499.

I typically handle: Performance campaigns on Meta & Google, programmatic planning, KPI reporting, content strategy, and video production for social ads.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Hamburg (up to 50km)

dentsu Germany GmbH,
Planning & Consulting Manager Digital
PHARMACEUTICALS INDUSTRY
August 2024 - June 2025 (10 months)
Hamburg, Germany
Responsible for strategic digital planning and campaign management for two international key accounts with a total budget of over €1.5 million. Cross-channel planning and optimization on Google Ads, YouTube, Social Media, and Programmatic Networks. KPI-based monitoring, performance reporting, and derivation of concrete recommendations for action. Coordination between implementation, AdOps, and reporting teams for seamless campaign execution.
Google Ads Programmatic Advertising Media Planning Meta Ads YouTube Marketing
Ströer Digital Media GmbH,
Expert Digital Operations / OKR Master
DIGITAL AND IT
February 2018 - July 2024 (6 years and 5 months)
Hamburg, Germany
Over 6 years of operational and strategic responsibility in digital campaign management. Technical implementation and optimization of display and programmatic campaigns in Google Ad Manager. Campaign monitoring with a focus on CTR, AI, and VTR. Communication with agencies and media partners. Additionally: Development and leadership of OKR processes as a certified OKR Master – coaching teams and developing company-wide workflows.
Google Ad Manager Display Advertising Programmatic Advertising Ad Operations Campaign Management
Freelance
Social Media Recruiting Campaign (Healthcare) March 2026
HEALTH AND WELLNESS
November 2025 - March 2026 (4 months)
Hamburg, Germany
Instagram campaign to attract medical assistants for an orthopedic center in Hamburg. Conception, content production, and campaign management from a single source – from organic content strategy to paid campaigns.
Result: 31 qualified leads in 2 weeks with a total budget of €499 (avg. €12.59 per lead). Reach: 21,699 people, 37,127 impressions.
Campaign Management Content Creation Meta Ads Video Production Lead Generation