Freelancer profile translated to English.
Back to original languageAbout Viktoria
Hello everyone,
I am a Marketing Manager with over 8 years of experience in Performance Marketing, Social Media Marketing, Email Marketing, Funnel Planning, and Project Management.
My focus is on Meta Performance campaigns, especially Lead Generation campaigns, as well as LinkedIn Ads, Social Media Marketing, Creative Strategy, Newsletter Marketing, and email automations with Brevo. Additionally, I have extensive experience in strategic marketing planning, campaign reporting, quality management, and cross-functional project management.
I support your company in structuring marketing activities more clearly, setting up campaigns more professionally, and making existing processes more measurable. I combine strategic thinking with operational implementation:
- I plan campaigns, develop creative and funnel approaches, implement email sequences, and derive concrete recommendations for action from relevant KPIs.
- In Performance Marketing, I work KPI-based and report on metrics such as CPL, CPC, CPM, CTR, Conversion Rate, Lead Quality, and Creative Performance, among others. In Email Marketing and the Funnel area, I focus on Open Rate, Click Rate, CTOR, Unsubscribe Rate, Bounce Rate, Conversion Rate, and Funnel Drop-off.
My work is particularly suitable for startups, SMEs, agencies, digital companies, and providers in the Health, Coaching, Education, SaaS, and Online Services sectors.
My focus areas are:
- Meta Lead Campaigns
- LinkedIn Ads Support
- Performance Marketing Strategy
- Creative Strategy for Paid Social
- Social Media Marketing
- Canva Content Creation
- Newsletter Marketing
- Brevo Email Automations
- Email Funnels and Lead Nurturing
- Campaign Planning and Reporting
- KPI-based Optimization and Recommendations
- Project Management in Marketing#
I work remotely, reliably, and with structure, adhering to clear deadlines, transparent communication, and realistic implementation steps.
German
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- eRecht24 GmbH & Co. KGMarketing ManagerLEGALAugust 2024 - Today (1 year and 11 months)Berlin, Germany
- Planning and implementation of strategic marketing measures:Holistic development and operational execution of targeted marketing activities to achieve your company goals.
- Conception and implementation of email campaigns:Strategic development, target group-specific copywriting, and technical distribution of performance-oriented newsletters.
- Setup and automation of email funnels with Brevo:Technical setup, segmentation, and logical linking of automated email sequences for lead nurturing.
- Planning and optimization of Meta Performance campaigns, especially Lead Generation campaigns:Goal-oriented setup, testing, and scaling of advertisements on Facebook & Instagram for new customer acquisition.
- Development of performance strategies and reports:Data-driven conception of advertising strategies, including transparent, analytical evaluation of all relevant KPIs.
- Creative strategy for Paid Social campaigns:Conceptual planning and psychological optimization of advertising materials (image/video/text) for maximum click and conversion rates.
- Social Media Marketing and cross-channel campaign planning:Holistic management of organic channels and synchronized control of campaigns across multiple platforms.
- Project management for marketing and performance projects:Structured control, timely coordination, and operational management of all involved interfaces and marketing processes.
- Quality management and process optimization:Continuous review of workflows, error reduction, and efficiency improvement in the implementation of your marketing projects.
- Banauten GmbHSocial Media ManagerDIGITAL AND ITFebruary 2024 - July 2024 (5 months)Stuttgart, Germany
- Editorial planning:Strategic development and structuring of content plans for consistent brand communication.
- Content planning:Target group-oriented conception, scheduling, and preparation of content for all digital channels.
- Performance Marketing:Data-driven optimization of digital marketing measures for measurable increases in conversions and leads.
- Monthly reporting:Regular, transparent preparation of all relevant performance metrics for success control.
- Project management:Holistic management, coordination, and quality assurance of digital projects and campaigns.
- Project planning:Structured definition of project goals, milestones, timelines, and required resources before project start.
- Customer relationship management:Proactive, partnership-based support and long-term customer retention on equal terms.
- Budget planning:Efficient calculation, allocation, and monitoring of marketing and project budgets for cost-effectiveness.
- Invoicing:Reliable, transparent, and timely commercial processing of all services rendered.
- Report creation:Analytical evaluation of campaign data to derive strategic recommendations for action.
- Advertising:Conception, placement, and ongoing management of paid advertisements on relevant platforms.
- antwerpes health share GmbHJunior Social Media ManagerPHARMACEUTICALS INDUSTRYSeptember 2022 - February 2024 (1 year and 5 months)Köln, Germany
- Editorial planning:Strategic development and structuring of content plans for consistent brand communication.
- Content planning:Target group-oriented conception, scheduling, and preparation of content for all digital channels.
- Performance Marketing:Data-driven optimization of digital marketing measures for measurable increases in conversions and leads.
- Monthly reporting:Regular, transparent preparation of all relevant performance metrics for success control.
- Project management:Holistic management, coordination, and quality assurance of digital projects and campaigns.
- Project planning:Structured definition of project goals, milestones, timelines, and required resources before project start.
- Customer relationship management:Proactive, partnership-based support and long-term customer retention on equal terms.
- Budget planning:Efficient calculation, allocation, and monitoring of marketing and project budgets for cost-effectiveness.
- Invoicing:Reliable, transparent, and timely commercial processing of all services rendered.
- Report creation:Analytical evaluation of campaign data to derive strategic recommendations for action.
- Advertising:Conception, placement, and ongoing management of paid advertisements on relevant platforms.
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Education
- Fitness Economics (Bachelor of Arts)German University of Prevention and Health Management2018Grundlagen der BWL: Einführung in wirtschaftliches Denken, Rechtsformen und betriebliche Prozesse. Personalmanagement: Führung von Mitarbeitern, Personalauswahl, Teamentwicklung und Arbeitsrecht. Marketing & Vertrieb: Entwicklung von Marketingstrategien, Neukundengewinnung und Mitgliederbindung. Controlling & Finanzen: Budgetierung, Kosten-Leistungs-Rechnung und Kennzahlenanalyse zur Unternehmenssteuerung. Qualitäts- & Projektmanagement: Optimierung von Betriebsabläufen und Steuerung von Projekten. Trainingslehre (Kraft/Ausdauer): Konzeption von individuellen Trainingsplänen und biomechanische Grundlagen. Rehabilitatives Training: Trainingssteuerung bei gesundheitlichen Einschränkungen und orthopädischen Beschwerden. Gruppentraining: Grundlagen und Konzepte zur Leitung von Fitnesskursen und Gruppen-Workouts. Medizinische Grundlagen: Funktionelle Anatomie, Physiologie und Pathologie des menschlichen Körpers. Ernährungswissenschaft: Grundlagen der Sporternährung sowie Ernährungsberatung zur Gewichts- und Leistungsoptimierung. Prävention & Gesundheit: Konzepte zur Gesundheitsförderung und zum betrieblichen Gesundheitsmanagement (BGM). Fitnessökonomie: Analyse des Fitness- und Gesundheitsmarktes, Trends sowie Entwicklung innovativer Geschäftsmodelle. Kundenberatung & Service: Verkaufspsychologie, Reklamationsmanagement und Servicequalität im Studioalltag.
Certifications
- Quality Management (IHK)thekey ACADEMY2022