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Vikram EdisonVE

Vikram Edison

B2B MARKETING & BUSINESS DEVELOPMENT EXPERT

€250/day
Paris, FR
15+ years

Average response time: 1 hour

About Vikram

I support B2B SaaS & IT companies in generating qualified leads, optimizing their funnel and implementing effective marketing strategies to accelerate their growth.

With 12+ years of experience in B2B Tech Marketing, I combine strategic vision, operational execution, and advanced English proficiency to help Sales & Marketing teams achieve measurable results — both in France and internationally.

✅ What I bring you

I specialize in Lead Generation, Demand Generation and Marketing Automation for SaaS, IT, Cloud, Data & Cyber ​​solutions.

I can help you with:

Generate qualified B2B leads via LinkedIn, email marketing & multi-channel campaigns

Structure and optimize your entire funnel (TOFU → BOFU)

Create and automate your outbound sequences (prospecting, nurturing, workflows)

Define or refine your ICP, your messaging and your positioning

Configure Salesforce (SFDC), manage pipelines, workflows and dashboards

Generate Salesforce reports for clear pipeline management and Marketing/Sales KPIs

Grow your pipeline and shorten your sales cycle

🎯 What sets me apart

✔ Fluent professional English – ideal for companies targeting the international market or global teams

✔ 12+ years 100% B2B Tech & SaaS

✔ Salesforce expertise (SFDC): configuration, management, reporting, pipeline optimization

✔ Results-oriented approach: pipeline generation, conversions, sales efficiency

✔ Multi-market & multi-language experience (Anglais, Hindi & Tamoul)

📦 Types of projects I handle

LinkedIn outbound campaigns (copywriting + setup + optimization)

Email sequences for prospecting and nurturing

CRM and automation setup and optimization (HubSpot, SFDC, Zoho…)

Salesforce dashboards & marketing performance reports

ICP + persona + messaging analyzes

Construction of acquisition & pipeline dashboards

🤝 Ready to boost your growth?

Contact me on Malt: let's build your growth machine together.
  • English

    Native or bilingual

  • French

    Conversational

  • Hindi

    Native or bilingual

  • Tamil

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Hewlett Packard Enterprise
    Marketing Manager
    January 2019 - September 2025 (6 years and 8 months)
    India
    Led HPE's AI-driven lead generation engine across Asia-Pacific using data-driven strategies to enhance marketing performance and customer engagement. Responsible for generating an annual marketing pipeline of USD 50 million; also deployed AI solutions and multichannel campaigns to improve lead quality and team efficiency. Recent Impact: Delivered a $10M marketing pipeline in six months by aligning Sales, Marketing, Operations, and local agencies through an AI-powered lead management system and targeted tier-2 and tier-3 city campaigns.
    Génération de leads Stratégie marketing digital Business development Salesforce
  • Micro Focus
    Business Development Manager
    November 2016 - January 2019 (2 years and 2 months)
    India
    Led business development and lead generation for Micro Focus Enterprise Cybersecurity solutions, including Application Security Testing, Data Protection, and Security Operations, driving a USD 30 M pipeline annually. Deployed data-driven GTM strategies to improve Marketing–Sales alignment, accelerate conversion, and expand enterprise cybersecurity adoption across India.
  • Hewlett Packard
    Business Development Specialist
    December 2013 - November 2016 (2 years and 11 months)
    United Kingdom
    Drove HP's SaaS and software business in Europe, managing lead generation and pipeline, with an annual target of USD 6M and consistently overachieving by 200%.

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Education

  • Bachelor of Engineering
    Pondicherry University
    2009
    Bachelor of Engineering

Skill set

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