About Vikram Babu
English
Native or bilingual
Experience
- Tech MahindraLead UX DesignerTELECOMMUNICATIONSFebruary 2022 - August 2025 (3 years and 6 months)Bengaluru, Karnataka, IndiaSpearheaded the end-to-end UX design for Telefónica Germany, resulting in a 15% increase in user engagement and a 25% reduction in drop-offs through data-driven design.Orchestrated the scalability of a comprehensive design system across 12 global brands for Telefónica, ensuring visual consistency and operational efficiency across Web, Retail, and Agent channels.Optimised the design-to-development pipeline by maintaining rigorous Design System Documentation and utilising Storybook to ensure production-ready, accessible components.Collaborated with stakeholders, product owners, designers, and developers to align user experiences with business objectives and deliver measurable impact.Actively mentored junior and mid-level designers, fostering a culture of continuous improvement through structured design critiques, workshops, and shared best practices
- UST GlobalLead UX DesignerE-COMMERCEAugust 2019 - February 2022 (2 years and 6 months)Bengaluru, Karnataka, IndiaOptimised supply-chain and operational UX for Albertsons, improving workflows across grocery stores, warehouse, logistics, inventory, and fulfilment operations, reducing friction for store teams and increasing overall process efficiency across touchpoints.Translated complex business goals into intuitive SaaS and eCommerce workflows, aligning design strategy with Product -Led Growth (PLG) to drive user adoption and retention.Led workshops and usability tests to validate insights, refine design decisions, and improve overall product usability
- Sears HoldingsUX/UI Designer | SME Creative DesignsDIGITAL AND ITSeptember 2016 - August 2019 (2 years and 11 months)Bengaluru, Karnataka, IndiaImproved the UX for Sears.com and Kmart.com, resulting in a 20% boost in user engagement and a measurable reduction in drop-offsPartnered effectively with cross-functional teams to develop and execute end-to-end product strategyDelivered creative assets supporting both marketing campaigns and internal communications
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Education
- Bachelor of Computer Application (BCA) Certified Experience Designer (UX)UXMINTBachelor of Computer Application (BCA) Certified Experience Designer (UX)
- Mobile User Experience (UX) DesignIxDFMobile User Experience (UX) Design