Freelancer profile translated to English.

Description

With over 16 years of experience in B2B sales, particularly in the SaaS universe, I have evolved from a business developer role to commercial management positions.

I have demonstrated my ability to structure, manage, and grow teams, while mastering strategic and operational challenges.

My key skills:

• Sales management (recruitment, training, supervision)

• Business development (prospecting, closing, key account management)

• CRM and marketing process optimization and automation

• Tender management

• Implementation of inbound/outbound strategies

I am a results-driven professional: significant increase in opportunities and revenue.

I have significant expertise in SaaS and technology solutions environments:

- Energy monitoring and management platforms (AVOB)

- Marketing databases (L’ADN Data)

- HRTech (Qapa)

- E-commerce (marketplace integrator Sellermania)

My most important values: Honesty - Loyalty - Humility

If you have any questions, let's take a few minutes to chat.

Viguen

Languages

French
Native or bilingual
English
Fluent
Armenian
Fluent
Russian
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

L'ADN Data
Sales Director
SOFTWARE PUBLISHING
February 2022 - January 2025 (3 years)
Paris, France
• Recruitment and management of sales representatives, 14 FTEs
• Supervision of CSMs and churns
• Automation of our entire CRM process
• Automation of outbound marketing actions and implementation of a demand generation strategy

✔ 120% increase in opportunities
✔ 60% increase in new customer acquisition
✔ 27% reduction in churn rate
CRM Sales Strategy Lead Generation Automation Marketing
Avob
Sales Director
SOFTWARE PUBLISHING
March 2019 - February 2022 (2 years and 11 months)
92100 Boulogne-Billancourt, France
• Tender management (~3 per quarter)
• Identification of partners to develop indirect revenue
• Implementation of our Marketing strategy (objective: inbound)
• CRM process automation
• Management and monitoring of KPIs (Productivity; Closing, Forecasting)
• Management of the sales team, 5 FTEs
• Prospecting, solution demonstration, and closing
• Key account management (Ag2r, Bpce, Total, Eiffage, Suez…)

✔ 180% increase in opportunities
✔ 70% increase in acquisition
✔ 35% reduction in churn rate
CRM Automation Sales Strategy Team Management
Qapa – La solution digitale Adecco
Sales Manager
SOFTWARE PUBLISHING
October 2017 - March 2019 (1 year and 5 months)
Paris, France
• Responsible for key accounts with €4M annual revenue (H&M, Greenyards, Téléperformance, Sagem)
• Management and monitoring of the sales team, 7 FTEs
• Performance monitoring, objective achievement oversight
• Support for Account Managers, 6 FTEs
Team Management Sales Strategy Revenue Increase Sales Manager