Frank Schäfer

I created and managed YouTube content for a trade company in the heat pump sector. I accompanied the entire process – from developing a suitable script to video editing and final publication of the videos on the YouTube channel.

The editing focused on making complex technical content understandable and engaging, so it would be easily accessible to a broad audience.

Additionally, I optimized the videos for YouTube, including title, description, and structure, to ensure better discoverability and clear communication of the content.

The project's goal was to establish the company as a competent point of contact in the field of heat pumps and build trust with potential customers through high-quality content.

I edited and optimized recruiting videos for social media campaigns focused on employee acquisition. The goal was to transform existing video material into multiple high-performing variants specifically designed for social media formats and reach.

I restructured existing footage, created different editing versions, and specifically selected suitable music to enhance the desired target audience impact.

Additionally, I used AI-powered tools to efficiently extract and process audio and speech from video material. This allowed for faster content preparation and reuse in various formats.

Overall, the focus was on clear messaging, high attention in the first few seconds, and optimal performance in the social media context.

I implemented a complete online course for a client, produced entirely in-house from technical setup to final video production.

I set up the studio, including lighting and professional audio recording, to ensure high-quality image and sound.

In post-production, the focus was on clear structure, visual support through animations, and clean, understandable content delivery. The goal was to present complex topics in a way that they are easily consumable and sustainably understood.

The result is a professionally produced video course that clearly conveys content, is visually compelling, and offers a high-quality learning experience.