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Victor Y.VY

Victor Y.

SEA-PPC-Analytics Consultant / AMOA Project Manager

€500/day
Montargis, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Victor

With over 12 years of experience as a digital marketing professional, I am accustomed to managing a high volume of projects while wearing multiple hats.

Constantly seeking ways to improve current processes or introduce new approaches that will contribute to client success while strengthening trust and maintaining solid relationships, I typically serve as an expert in their industry and brands, in addition to ensuring recommendations align with their objectives.

I enjoy the challenge of building a relationship with a new client, from understanding their needs to understanding their target audience. I have had the opportunity to work in various industries including banking, business services, retail, beauty and health, fast-moving consumer goods, telecommunications, automotive, and most recently industrial printers.

Managing the operational success of accounts by working closely with internal teams to ensure the execution of client strategies and the delivery of quality marketing solutions while anticipating consequences and future trends are good indicators of success.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Cantonais

    Conversational

Can work on-site
Montargis (up to 50km), Paris (up to 50km)

Experience

  • Linx Printing Technologies
    Digital Marketing Manager
    December 2020 - November 2023 (2 years and 11 months)
    Courcouronnes, France

    • Managed the digital marketing team (1 SEA specialist / 1 SEO specialist)
    • Supported growth in inbound leads in direct markets (France & UK) by developing and optimizing SEA/SEO acquisition channels and by testing new lead acquisition channels (LinkedIn Ads / WhatsApp)
    • Maintained the pace of daily reviews through Daily Management, playing a role in implementing effective countermeasures using problem-solving tools (PSP, Kaizen)
    • Assisted in the digital growth of international distributors by conducting SEA/SEO and website audits, then providing digital marketing advice and best practices during monthly reviews and quarterly training webinars
    • Managed paid search campaigns (Search and Remarketing) according to target CPLs for linxglobal.com/en-gb and linxglobal.com/fr fr, including planning, budgeting, execution, and improving lead generation tracking
    • Migrated from Universal Analytics to Google Analytics 4 (events, dashboards) and updated conversion tracking for digital marketing activities (GA4 / GTM)
    • Served as project manager for the redesign of linxglobal.com in coordination with various stakeholders (development agency, internal teams)
  • Beelix
    DAM AMOA Project Manager
    April 2018 - April 2020 (2 years)
    Boulogne-Billancourt, France

    • Managed technical projects related to Renault Group's DAM, a SaaS software for audiovisual asset management and database administration
    • Led and supported using the V-model project methodology
    • Drafted project deliverables and structured a collaborative workspace on Confluence, then managed reports, risks, and alerts, as well as project tracking with Jira
    • Led the design to implementation phases, arbitrated solutions and technical choices, then optimized existing processes for project governance: specifying evolutions, prioritizing, and tracking the roadmap
    • Evaluated and adapted to the technical architecture and developed workflows, then coordinated needs related to the platform's functional evolution, as well as related scoping and design phases
    • Provided training and support for new users, including internal clients in their change management, then evangelized best practices (process and methodology tracking)
  • Dataplugs Limited
    Online Marketing Specialist
    October 2016 - October 2017 (1 year)
    Kowloon, KC, Hong Kong S.A.R.

    • Managed an Online Marketing Executive
    • Defined objectives with the team in terms of deliverables according to the company's development plan
    • Managed multi-channel campaigns (Search, Display, Remarketing & EDM) according to ROAS per campaign for the dataplugs.com website
    • Optimized natural referencing (SEO)
    • Corrected conversion tracking for digital marketing activities
    • Programmed Newsletter campaigns with template and content creation
    • Translated the website, revised the menu and web pages (layout and content)

Recommendations

LB
HA
RF
Lucie Breny and 2 other people have recommended Victor

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Education

  • Master 2 MMTI, Marketing Management of Information Technology
    ISC Paris
    2009
    Marketing Management des Technologies de l'Information
  • DUT GEA, Business and Administration Management SME-PMO
    IUT de Sénart
    2006
    Gestion des Entreprises et des Administrations PME-PMO

Skill set

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