Freelancer profile translated to English.
Back to original languageAbout Victor
Web Analytics Consultant specializing in measurement, performance tracking, and user behavior analysis. I support marketing, product, and e-commerce teams in defining KPIs, implementing reliable data collection, and transforming this data into concrete business decisions.
With international experience (Europe, Middle East, North America) with major brands, I am involved in the entire lifecycle of your digital projects: scoping, implementation, QA, dashboarding, analysis, and reporting to non-technical teams.
My approach is hybrid: technical on implementation, strategic on business data usage, with a real role as a web/digital project manager.
I specialize in digital analytics, which covers:
- Tagging / GTM implementation
- Behavioral analysis
- Dashboards for marketing & product teams, C-level
- Conversion tracking
- Media campaign measurement
- Privacy compliance (Consent Mode v2, CMP)
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Victor Truche EIDigital Analytics ConsultantNovember 2025 - Today (9 months)- Analytics tool migration (Piano Analytics -> Marfeel)- CMP recommendations- KPI definition and tagging plans creation- Dashboard creation (Looker Studio)
- MonksSenior Analytics ConsultantCONSULTING AND AUDITSApril 2022 - September 2025 (3 years and 5 months)Paris, FranceData collection: definition of initial needs and their translation into quantifiable objectives. Writing of the tagging plan, implementation and testing of tags.Privacy: Audit of correct tag triggering based on directives validated by the legal entity in charge. Assistance with best practices related to consent banner configuration.Data analysis: reporting and analysis of marketing data and user on-site behavior.Dashboarding: creation of personalized dashboards to enable stakeholders to observe, analyze, and make decisions based on collected data.
- fifty fiveDigital Analytics ConsultantSeptember 2021 - March 2022 (6 months)Paris, FranceData collection, privacy, data analysis, dashboarding, privacy.Tools used: Piano Analytics, Tag Commander
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Education
- Master's degreeIMT BS2018Business school