Freelancer profile translated to English.
Back to original languageAbout Victor
Hello and welcome! 🚀
I am a Traffic Manager with over 10 years of experience in digital marketing, including 8 years specializing in paid acquisition (Google Ads, Meta Ads, etc.) and 6 years in team management.
My journey has taken me to work internationally; from Canada to Brazil, via Germany; and has allowed me to support various clients: e-commerce, luxury, fashion, hospitality, restaurants, etc.
I speak French, English, Spanish, and Portuguese: communication will never be a barrier.
What I offer:
- Strategy and management of Google Ads / Meta Ads campaigns
- Optimization of traffic acquisition and ROAS
- Monitoring and analysis via Google Analytics / GA4
- Team leadership, multi-channel collaboration, clear reporting
- Creation or redesign of WordPress sites if needed
Whether you are an agency or a brand, I help you boost your digital performance with rigor, transparency, and responsiveness.
Let's discuss your goals together!
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Portuguese
Fluent
Remote only
Primarily works remotely
Experience
- Smart Age SolutionsDigital Paid Media ManagerLUXURY GOODSFebruary 2023 - Today (3 years and 4 months)RB1, Rio de Janeiro, Brazil- Supervise the creation, implementation, and optimization of digital advertising campaigns.- Generate targeted traffic to the retailer's website and increase brand awareness.- Generate leads or sales through paid channels, such as Google Ads or Meta.- Conduct market research to identify target audiences.- Develop and manage advertising budgets.- Create advertising campaigns and monitor performance indicators.- Make data-driven decisions to optimize campaigns for maximum return on investment.- Collaborate with other teams, such as content marketing or design, to ensure consistent messaging and branding.- Analyze data and metrics to make informed decisions.- Stay up-to-date with the latest trends and changes in the digital advertising industry.- Adapt strategies accordingly to achieve objectives.
- Smart Age SolutionsPPC ManagerApril 2021 - April 2023 (2 years)Rio de Janeiro, State of Rio de Janeiro, Brazil- Manage the PPC department- Develop PPC strategies: Search, Display, Remarketing, Shopping, YouTube, and Waze.- Implement and execute digital advertising campaigns on Google Ads.- Manage, monitor, and optimize client accounts.- Generate reports to analyze and present campaign performance.
- Smart Age SolutionsPPC Account ManagerOctober 2018 - March 2021 (2 years and 5 months)Rio de Janeiro, State of Rio de Janeiro, Brazil- Develop PPC Search, Display, and Remarketing strategies- Implement and execute digital advertising campaigns on Google Ads.- Manage, monitor, and optimize client accounts.- Generate reports to analyze and present campaign performance.
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Education
- Master of ScienceEcole supérieure de Commerce de Rennes2015Master of Science (MSc), International Marketing
- Associate Degree in International RelationsUniversidad de Monterrey2014Master's Degree, International Marketing