Freelancer profile translated to English.
Back to original languageAbout Victor
Expert Tracking & Performance (Google Ads, GA4, Server-Side Tracking)
I have worked in startups in Growth Marketing roles as well as in agencies as a Performance Marketing Consultant, with expertise in tracking and attribution.
Google Ads & Performance Marketing
- Evaluation of your objectives and competitive analysis
- Implementation of a Google Ads strategy aligned with your business KPIs
- Optimization of conversion tracking for better attribution
- Continuous monitoring and optimization of campaigns to maximize ROAS
- Detailed performance reporting and actionable recommendations
- Landing page improvement to optimize conversion rate
Tracking & Analytics (GA4, Google Tag Manager, Server-Side Tracking)
- Implementation and audit of conversion tracking (GA4, GTM, server-side tracking)
- Advanced Google Tag Manager configuration to improve data collection
- Implementation of custom event tracking for better user journey analysis
- Implementation of server-side tracking to bypass cookie blocker limitations and benefit from first-party tracking (with GCP, Stape, or other hosting)
- Analysis of acquisition channels and improvement of the attribution model
- Creation of performance monitoring dashboards (Looker Studio, Google Analytics)
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- IndépendantAnalytics & Google Ads ConsultantCONSULTING AND AUDITSJuly 2016 - Today (10 years and 1 month)Independent Analytics & Google Ads Consultant. Implementations GA4, GTM, server-side tracking, and Google Ads campaign management for clients.
- JINPerformance Marketing ConsultantDIGITAL AND ITNovember 2017 - December 2019 (2 years and 2 months)Paris, FranceJIN is a European communication agency, specialized in digital influence and public relations.Managing marketing strategies for the agency's clients.Search and social media campaigns, SEO, reporting & dashboards with Data Studio.
- 3D HubsGrowth Marketing & SEOE-COMMERCEFebruary 2015 - August 2015 (7 months)Amsterdam, Netherlands- SEO (on & off-page) on a marketplace with 40k+ pages- Link building- User Research (define main personas, adapt messaging)
Reviews
C
Chloé
Pyla
Reviewed on 8/11/2023
Perfect support from Victor in the SEO optimization of our site, in order to launch Google paid campaigns.
Victor is available, pedagogical, organized.
Pauline
Hedy Agency
Reviewed on 12/8/2022
A great collaboration! We called on Victor for a global SEO audit for our agency's website, and we received more than we expected.
Victor is a great advisor and very available, responsive.
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Certifications
- HubSpot Content MarketingHubSpot2020
- HubSpot Inbound MarketingHubSpot2020