Victor Sharp

• Lead the Emerging Markets Newsroom Hub, bridging Global HQ with local clusters (SEA, PAC, MENA, India, Turkey, Israel, South Africa).

• Oversee social media, partner publishing, and PR activations, ensuring alignment with global brand direction while driving local relevance.

• Provide strategic guidance and toolkits (playbooks, seasonal calendars, campaign guidance) to clusters for consistent, impactful execution.

• Manage risk and Protect the Brand (PTB) protocols, assessing cultural sensitivities and partner activations before market rollout.

• Drive partner-centric storytelling by leveraging contracted athletes, creators, and federations across key brand and product moments.

• Consolidate performance reporting and insights (social, partner, PR metrics) into clear dashboards for senior leadership.

• Collaborate with Global and Business Units to prioritize campaigns, allocate resources, and maximize brand visibility in Emerging Markets.

• Converting Social Media global strategy into delivery for adidas owned platforms (organic, paid) and partners' (athletes, artists, influencers)

• Management : built and lead a team of 5 direct reports and external agencies (Paid Media, Influence, Content Creation)

• Editorial and content planning : Develops an overarching publishing strategy that ensures storytelling and engagement across all adidas Social media platforms in France

• Media planning : Ownership of paid social strategy, planning and publishing

• Drive effective short- and long-term activation plans together with Brand comms and internal stakeholders for adidas and its partners driving maximum impact on (and outside of) Social

• Lead the digital and social media strategy across Football category

• Editorial and content planning : Develops an overarching publishing strategy that ensures storytelling and engagement across all adidas Social media platforms in France

• Media planning : Ownership of paid social strategy, planning and publishing

• Land brand campaigns and moments with impact on Social by maximizing content; the best content for the right platform

• Content creation : lead the production of Football content for adidas FR. Manage seamless process from creation to sign-off & publishing on footwear, clubs and athletes content published on adidas FR

• Social innovation : create brand connections with customers through innovative formats, incisive reactive publishing and community management

• Management : Lead and develop one collaborator