Victor Nicol

SalesOps / AI Automation Consultant – Greenway | Mobility & Fleet Management

At Greenway, I structured and managed a B2B sales strategy targeting fleets of 200+ vehicles, industrialized the sales process on Pipedrive, then added an AI follow-up agent and data enrichment via data.gouv.

Key Results:

+200 qualified leads generated, 90% of which matched the ideal client profile (fleets 200+)

Client ghosting halved and +5 pts conversion thanks to the AI follow-up agent

+15% new business creation via data.gouv enrichment

Opening of strategic accounts through a consultative, ROI-oriented approach

What I implemented:

Complete sales pipeline in Pipedrive: stages, transition criteria, and probabilities

Automations: follow-ups at each stage, tasks triggered by deal movements, alerts to managers for stalled deals

AI follow-up agent: reads Pipedrive deals, Fireflies meeting summaries, and email history, then writes a personalized follow-up following a logical plan (contact → value → proof → closing)

Enrichment via SIRENE / data.gouv API: sector, NAF code, and location added to the CRM

KPI Tracking: Pipedrive dashboards (conversion by stage, sales cycle, pipeline, forecast revenue)

Multi-stakeholder approach (Fleet Managers, CFOs, Procurement) tracked in Pipedrive

Solution sold: customized mobility card valid at 100% of gas stations, charging stations, parking, and tolls.

Skills: Pipeline Structuring · Pipedrive Automations · AI Follow-up Agent · data.gouv Enrichment · KPI Tracking & Reporting

Hectar is the pilot farm in the Chevreuse valley dedicated to sustainable agriculture. I was entrusted with the entire sales transformation, and I turned it into a true sales machine, with Pipedrive as the backbone.

The results were immediate: sales targets went from 65% to 120% achievement, the average deal size increased by 22% thanks to a structured upsell strategy (selling Learning Expeditions), and reporting became 100% automated — saving about 2 hours/week.

Specifically, I first rethought the sales strategy by segmenting it by persona (agricultural players, impact-driven companies, event agencies) and opened a dedicated pipeline for Key Accounts. I then completely revamped Pipedrive: new stages, custom fields, qualification and assignment rules, email template library, all supported by a foundation of automations and management dashboards (targets, average deal size, conversion, pipeline forecast).

Finally, I connected the entire ecosystem via Zapier: website form → deal created in Pipedrive; deal won → Slack notification #wins; NPS survey triggered post-sale; plus a Pipedrive → Monday link that creates the project for each new deal, and an Apps Script crossing Pipedrive & Monday APIs in a self-updating Google Sheet. Additionally, Brevo for segmented newsletters and dormant customer reactivation.

Ultimately, a complete and sustainable sales engine, from initial contact to reporting — data-driven, supporting real growth.

Vusion Group (formerly SES-Imagotag) is a global player in digital solutions for retail: electronic shelf labels and IoT tools that digitize mass retail points of sale.

My role: structure the sales engine and manage the SDR team.

What I implemented:

Management of a team of Sales Development Representatives (SDRs)

Structuring of the Pipedrive pipeline: segments, automations, filters, and team views

Dynamic sales performance dashboards (conversion, activity volume, meetings generated)

Outbound management: calling campaigns, automated email sequences, script optimization

Weekly KPI analysis and reporting to sales management

Results:

Complete visibility on performance thanks to centralized data

Improved lead-to-meeting conversion rate

Tools: Pipedrive · OnOFF Business · Zapier · Google Sheets