Freelancer profile translated to English.
Back to original languageAbout Víctor M.
“If your goal is to stop publishing for the sake of publishing and start using communication as a B2B sales tool, let's talk.”
Most B2B companies have the same challenges:they have brilliant technology, but no one understands it, or they generate content… but no leads**. I specialize in **solving these two problemsby transforming technical complexity into content that explains, positions, and converts. By combining journalism techniques with Inbound Marketing and SEO, I strengthen brand reputation and visibility.
In recent years, I have **specialized in the following topics**:
- Architecture, engineering, and construction
- Human Resources
- Renewable energies and energy transition
- Sustainable Mobility
- Technology.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Alicante (up to 50km)
Experience
- Factorial HRContent Writer / Copywriter / DesignerSOFTWARE PUBLISHINGDecember 2022 - Today (3 years and 8 months)Barcelona, Spain
- Writing B2B **content and designing infographics**.
- Optimization of meta tags, headers, and content structure.
- Competitor analysis using tools likeSEMrush, Ahrefs, and Google Search Console.
- 100% increase in organic blog traffic over the last 12 months, through a B2BContent Marketingstrategy focused on Human Resources keywords.
- 60% increase in qualified lead generation through the blog.
- Increase in Domain Authority (Moz) from 22 to 54, positioning Factorial as a leader in the tech-HR sector.
- Featured content in Google AI Reviews and Artificial Intelligence assistants.
- Optimization of the quality and editorial design of articles (including infographics).
- Increased reading time and user retention on Factorial's website.
- CiclogreenContent Writer / Copywriter / SEOENVIRONMENTALMay 2024 - October 2025 (1 year and 5 months)Bilbao, Spain
- Keyword research and content writing for blogs, news, press releases, interviews, infographics.
- **Establishment and management of Ciclogreen's Press Office**. Development of Link Building strategy.
- Organic traffic growth. The content strategy has led to a100% increase in web visitsover a 12-month period.
- Domain Authority. The communication and link building strategy is generating quality backlinks, which directly and positively influences theimprovement of the brand's Domain Authority (DA).
- Ciclogreen's appearance in national and regional media (Emprendedores and Europa Press), increasing the platform's visibility to stakeholders and investors.
- CYPE SOFTHead of Communication and Content | Link Building | Graphic Design | Social MediaARCHITECTURE AND URBAN PLANNINGNovember 2011 - Today (14 years and 9 months)Alicante, Spain
- Responsible foroffline and online communication strategy,and media relations.
- Development of blog articles, press releases, opinion pieces, interviews, ebooks, features, radio, TV, photography, press clipping, video recording and editing, YouTube, SEO, SEM, Link Building, and newsletters.
- CYPE has positioned itself as an expert source for the AEC sector, ensuring recurring media coverage in key national media (e.g., El País, Cinco Días, El Mundo), increasing brand authority at the corporate level.
- Increase in organic traffic and qualified lead generation.
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Education
- Social Media StrategistBenidorm Tourism Development Center (CdT)2013Este curso impulsado por el Centro de Desarrollo Turístico de Benidorm está especializado en Comunicación y Marketing Digital de empresas turísticas. El curso está centrado en canales online, redes sociales, SEO y SEM, Mobile Marketing, Video Marketing y Herramientas de Analítica y Métrica Web.